Viacom's MTV Networks Acquires Gorilla Nation's Quizilla.com for MTVN Kids and Family Group

Viacom's MTV Networks Acquires Gorilla Nation's Quizilla.com for MTVN Kids and Family Group

Top User-Generated Teen Creative Community to Complement The-N.com and NeoPets.com

NEW YORK and LOS ANGELES, Oct. 16 /PRNewswire/ -- MTV Networks (MTVN), a division of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B), today announced that is has acquired Quizilla.com, an online, user-generated community of original teen authors (14 years and up) who create and share quizzes, fiction, non-fiction, poetry, polls, and other creative content. The website was acquired from Gorilla Nation Media, LLC, on behalf of the Nickelodeon/MTVN Kids and Family Group.

Quizilla is a top-five online destination for female teens and will join the MTVN Kids and Family digital portfolio that includes popular teen sites The-N.com and NeoPets.com. Quizilla.com drew 3.1 million unique visitors globally during September, 2006, according to comScore Media Metrix. By combining Quizilla and the The-N.com's The Click embedded video player, the Nickelodeon/MTVN Kids and Family Group will provide its teen female audience with a 360 degree, multi-platform entertainment experience and an unprecedented platform for creating and sharing creative content with their peers.

"Quizilla.com is a terrific destination and another interactive and creative online environment that we're adding to MTV Networks' portfolio of targeted digital brands," said Judy McGrath, Chairman and CEO, MTV Networks. "This marks another great step forward with our strategy of continuing to transform MTVN into a global, multi-platform entertainment company that engages our diverse audiences wherever, whenever and however they want."

Quizilla.com joins the community of sites within the Nickelodeon/MTVN Kids and Family Group that serve preschoolers, kids, teens and parents. In August, Shockwave.com and AddictingGames.com were acquired, adding two of the internet's largest casual gaming sites to NeoPets and Nick.com to provide kids, tweens and families with a diverse mix of gaming experiences. In September, ParentsConnect.com launched in public beta to become the first parent targeted community site launched by Nickelodeon. Most recently, Nickelodeon launched TurboNick 2.0 to provide kids with unprecedented broadband video features and has since averaged 19 million streams per week.

"The acquisition of Quizilla combined with The-N.com and NeoPets will further deepen our already strong connection with our audience and provide them with new ways to experience our content on The N as well as the ability to create and share their own creative ideas and passions through Quizilla," said Cyma Zarghami, President, Nickelodeon and MTVN Kids and Family Group. This is a great complement to our portfolio of brands that super serve preschoolers, kids, teens, parents and families overall."

Added Brian Fitzgerald, President, Gorilla Nation Media, LLC, "This is a perfect example of property value in the mid-tail section of the web, where our company is focused. If you know where to find it, how to grow and harvest it, then you can reap what you sow. This is the first of many successful ventures emerging from our growing owned and operated division."

Gorilla Nation is the world's largest online ad sales representation company. The company represents over 400 leading web publishers and sells high impact advertising programs to Fortune 500 brand advertisers and their agencies. GN's O&O division cultivates high potential properties through both creative content development and strategic marketing efforts. Founded in 2002, Quizilla originally launched as a site that helped users create, maintain and share only quizzes. As user-generated content became more popular, it evolved into a creative community for exchanging a wider variety of self-published works, including original fiction and nonfiction, poems, and journals. Quizilla users today can create an original work, share it with friends, post on social networking sites such as MySpace, and view feedback from other readers. Users can also post photo albums, play games, and read horoscopes.

Gorilla Nation Media was represented by The Jordan, Edmiston Group, Inc., a New York City based investment bank that specializes in the media and information industries.

About MTV Networks:

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 100 interactive properties worldwide, including Atom Entertainment, GameTrailers.com, IFILM, Neopets, Xfire, Y2M, and online, broadband, wireless and interactive television services. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Gorilla Nation Media, LLC

Gorilla Nation is the world's largest online ad sales representation company. It represents over 400 leading web publishers and sells integrated media and promotional programs to Fortune 500 brand advertisers. Working closely with its web publisher partners, GN's expertise within select vertical markets provides advertising clients the ability to build high impact, integrated, rich media programs across one of more properties to deliver superior audience reach. The company is committed to exceptional customer service, optimization and execution of creative media and promotional programs. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago and Toronto.

Cautionary Statement Concerning Forward-looking Statements

This news release contains both historical and forward-looking statements. All statements which are not statements of historical fact are, or may be deemed to be, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are not based on historical facts, but rather reflect Viacom's current expectations concerning future results and events. Similarly, statements that describe our objectives, plans or goals are or may be forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors that are difficult to predict and which may cause our actual results, performance or achievements to be different from any future results, performance and achievements expressed or implied by these statements. These risks, uncertainties and other factors include factors described in Viacom's news releases and filings with the Securities and Exchange Commission, including but not limited to our 2005 Annual Report on Form 10-K and Quarterly Reports on Form 10-Q for the three months ended March 31, 2006 and the six months ended June 30, 2006. The forward-looking statements included in this news release are made only as of the date of this release, and, under Section 27A of the Securities Act and Section 21E of the Exchange Act, we do not have any obligation to publicly update any forward-looking statements to reflect subsequent events or circumstances.

All brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners.

Source: MTVN Kids and Family Group

CONTACT: Dan Martinsen, EVP, Corporate Communications, Nickelodeon/MTVN
Kids and Family Group, +1-212-846-8116, dan.martinsen@nick.com; Jodi Davis,
VP Communications, Nickelodeon Preschool & Digital Television,
+1-212-846-5981, jodi.davis@noggin.com; Frank Simonelli, VP/Marketing, Gorilla
Nation Media, LLC, +1-310-449-1890 ext. 251,
frank.simonelli@gorillanation.com; Mark Jafar, Director, Corporate
Communications, MTV Networks, +1-212-846-8961, mark.jafar@mtvstaff.com

Web site: http://www.nick.com/
http://quizilla.com/

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