Jeep(TM) Uses Digital Jukeboxes to Reach Consumers

Jeep(TM) Uses Digital Jukeboxes to Reach Consumers

Ecast Announces Early Success With the Jeep Compass Interactive Digital Jukebox Campaign

SAN FRANCISCO, Oct. 16 /PRNewswire/ -- Two thirds of the way through a category-blazing campaign on its national digital jukebox network, Ecast Inc., is reporting significant user interactivity and engagement for 2007 Jeep Compass, its first automotive advertiser.

The three-month campaign allows consumers to create their own virtual Jeep Compass with different colors, wheel trim and sound systems while learning about its safety features. There is also an opportunity for potential customers to sign up for emails providing more information on the Jeep Compass as well as other Jeep models.

Ecast, the leading out-of-home interactive media company that operates the largest network of broadband-enabled jukeboxes in the United States, reports that during the first five-weeks of the campaign, users have demonstrated an 8.3 percent click-through rate from the end of their paid song-selection sessions into Jeep's promotional "mini-site." While in the customized mini-site, they are spending an average of 53 seconds interacting with the brand and nearly 3,000 people per week are entering contact information using the data collection function of the touch-screen jukeboxes.

"Ecast provides a truly, interactive experience that enables us to measure real-time engagement," said Jay Kuhnie, director, Jeep Communications. "This is our first foray into place-based, digital media networks -- and we are very happy with the initial results."

In its first ever pairing with an automotive company, Ecast, along with Jeep and its agency of record, PHD, collaborated to create a campaign that would engage bar and restaurant patrons in a fun yet informative way. The two-part campaign, consisting of digital ads as well as the mini-site, has been designed to complement the Bobblehead campaign for the Jeep Compass, running nationally in TV and print.

"Our goal was to find a unique, out-of-home advertising medium that directly targeted Jeep's target audience of active, young adults who are social influencers," said Marisa Russell, Jeep national media planning, PHD. "The Ecast Network of over 8,000 digital jukeboxes nationwide made it a very attractive promotional vehicle for us."

"Our touch screen jukeboxes are able to provide the innovation and interactivity Jeep was looking for," said George Giatzis, senior vice president, advertising sales, Ecast. "Our abilities to target a specialized audience and provide our clients with specific metrics are proving to be a perfect fit for Jeep Compass. This early success is a testament to how engaged Ecast users are with advertising while they're selecting music they are passionate about hearing."

ABOUT ECAST

Ecast (http://www.ecastnetwork.com/), founded in 1999, operates the largest broadband-enabled touchscreen media network in the United States with more than 8,000 digital jukeboxes nationwide. Each unit is linked to a database containing the largest music selection in the industry. By providing digital music to over 42 million listeners per month, the Ecast network allows marketers and content providers to reach an audience of highly desirable, young-adult influencers who profoundly affect purchasing decisions and consumer trends. Ecast's investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital.

This release is available on the KCSA Worldwide Web site at http://www.kcsa.com/.

CONTACT INFO:
Anne Donohoe / Jennifer Handshew James Kenyon
KCSA Worldwide DaimlerChrysler
(212) 896-1261 / (212) 896-1272 248.512.2936
adonohoe@kcsa.com / jhandshew@kcsa.comjek81@dcx.com

Source: Ecast

CONTACT: Anne Donohoe, +1-212-896-1261, adonohoe@kcsa.com, or Jennifer
Handshew, +1-212-896-1272, jhandshew@kcsa.com, both of KCSA Worldwide, for
Ecast; or James Kenyon of DaimlerChrysler, +1-248-512-2936, jek81@dcx.com

Web site: http://www.ecastnetwork.com/
http://www.kcsa.com/

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