Peace and Love Sparkle and Shine on QVC(R): Nancy Davis to Debut Diamonique(R) Jewelry Collection

Peace and Love Sparkle and Shine on QVC(R): Nancy Davis to Debut Diamonique(R) Jewelry Collection

WEST CHESTER, Pa., Oct. 26 /PRNewswire/ -- Inspired by the hope that peace and love can inspire the world, philanthropist Nancy Davis has created the Peace and Love Boutique by Nancy Davis jewelry line for QVC debuting on October 31, 2006 at 12:00 PM (ET). Based on her current jewelry line that is available in high-end department stores, Nancy adapted her design ideas to feature the QVC brand Diamonique(R), jewelry that features the world's finest simulated gemstones, to offer an affordable selection to the QVC customer.

Davis firmly believes that the significance of the words 'peace and love' has the ability to cross any barrier no matter where you live or what your convictions. She translated this notion into the theme of her annual gala fundraiser in 2002, "Peace and Love to Erase MS," where she gave attendees necklaces that featured a heart with a peace sign nestled in the middle. Several recipients of the piece were so impressed with the design that they encouraged Davis to expand on her concept. She did just that, and today, what began as a thank-you gift has expanded into a complete jewelry collection with styles that subtly evoke an inspirational message.

Davis incorporated her signature heart and peace sign motif on earrings, necklaces and rings. Other pieces in the collection include messages of 'peace and love' spelled out in stones on Diamonique jewelry, while others feature a crown of royalty. Ranging in price from approximately $49.00 - $190.00, the pieces are spectacular replicas of Davis' designer line at a fraction of the cost.

"The simple but powerful message of peace and love is truly universal and can inspire everyone all over the world," says Nancy Davis. "I am thrilled to have the opportunity to offer my Peace and Love jewelry line to the QVC customer at an affordable price for all to enjoy."

"Nancy has translated her vision for the world into an exquisite jewelry collection that has long been favored by her celebrity clientele," says Catherine Coquillard, vice-president of QVC jewelry merchandising. "We are excited that our QVC customer will have the opportunity to own these striking pieces that are both uplifting and beautiful."

The Peace and Love Boutique by Nancy Davis will be available through QVC at 800.345.1515 or at http://www.qvc.com/ beginning Tuesday, October 31.

QVC, Inc., a $6.5 billion company, is an e-commerce leader, marketing a wide variety of brand-name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC, which celebrates its 20th birthday this year, reaches over 160 million homes worldwide. Other divisions/subsidiaries include QVC.com QVC @, QVC Local and QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa. QVC is a subsidiary of Liberty Media Corporation.

Source: QVC, Inc.

CONTACT: Amanda Scanlan, +1-484-701-2030, amanda_scanlan@qvc.com, or
Jennifer Scalora, +1-484-701-3262, jennifer_scalora@qvc.com, both of QVC,
Inc.

Web site: http://www.qvc.com/

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