Offermatica President Jamie Roche to Speak at Shop.org Annual Summit

Offermatica President Jamie Roche to Speak at Shop.org Annual Summit

Co-Founder to Present With Client Musician's Friend; Will Unveil 'Top 10' Holiday Tip List

SAN FRANCISCO, Oct. 10 /PRNewswire/ -- Offermatica, the leading provider of tools to help businesses optimize online marketing campaigns, announced today that President Jamie Roche is speaking at the 2006 Shop.org Annual Summit on a roundtable panel. Offermatica client Musician's Friend, the world's largest retailer of musical instruments and equipment, will be co-presenting.

The panel provides an educational and instructional experience to retailers interested in effectively merchandising their site to increase conversion. As part of the roundtable, Jamie and Musician's Friend So Young Park, Director of eCommerce, will present a Musician's Friend case study. The study highlights an affiliate reinforcement campaign that Musician's Friend ran with Upromise, the nation's leading college savings company. With over ten years of experience in strategic website development, Jamie is a sought after expert in the field of website optimization. "Jamie is very knowledgeable," says Shop.org Content Committee member Allan Dick. "His presentations are filled with great case studies that really show the power and value of testing your site content."

Jamie and So Young's roundtable panel will be held over a period of two days -- Wednesday, October 11th from 4:45-5:45 pm and Thursday, October 12th from 4:30-5:15 pm. Offermatica's booth will be located in America's Hall 1 at the Hilton New York Hotel. Also, for the first time ever, a "Top 10" holiday tip list inspired by real-life tests run by Offermatica clients will be distributed at the roundtable and available at Offermatica's booth 805. Additionally, Offermatica will be hosting a drawing to give away a free site strategy consultation, an offer valued at $2500 dollars.

About Offermatica

Offermatica provides on-demand marketing services, including testing and optimization, that allows marketers to maximize revenue from their online advertising spend. Marketers are now able to test their best ideas -- using simple methods like A/B split tests or more sophisticated multivariate approaches -- simply and quickly. For additional personalization and optimization ideas and examples, refer to Jamie Roche's blog -- www.thinkingaloud.com .

Companies like Timberland, CNET, VeriSign and many more have dramatically increased the ROI from their websites, online ads, email campaigns, and search listings with Offermatica's on-demand testing and optimization services. The company is privately held with funding from Accel Partners, Baker Capital, and Meritech Capital Partners. For more information, visit www.offermatica.com .

Source: Offermatica

CONTACT: Stephanie Yang of Offermatica, +1-415-593-9431, or
syang@offermatica.com

Web site: http://www.offermatica.com/

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