San Diego CW 5 Unveils Interactive Video Platform Powered by vMix

San Diego CW 5 Unveils Interactive Video Platform Powered by vMix

YOVIO(TM) Web Site Harnesses the Power of User-Generated Videos to Build Awareness

SAN DIEGO, Oct. 10 /PRNewswire/ -- vMix, a Web community where "The World is Watching," today announced the launch of a new destination Web player for viewers San Diego's new CW television network to upload and watch user videos, as well as vote for, comment on and interact with their favorite video. The YOVIO(TM) (pronounced "Yo - Vi - Oh") site http://sandiegocw.trb.com/entertainment/multimedia/yovio/?track=nav) is powered by vMix, which develops user-generated promotional sites and channels for clients such as Warner Bros., Fox Home Entertainment and Bravo TV.

"We chose vMix as the social video platform to create our YOVIO(TM) Web player as a destination for viewers to interact with unique video content that reflects their life and the new CW brand," said Will Givens, director of creative services, San Diego's CW. "We have a long history of innovation here. For example, we were the first Tribune TV station to integrate text messaging with promotional on-air contesting. Now we are launching our YOVIO(TM) player for viewers to share their personal video, or to simply watch and enjoy clips others have uploaded. We will brand this player, promote it on air, drive participation via contesting and build a weekly short-form TV show 'The Best of YOVIO,' highlighting the best user-generated content. Our CW viewers are all about innovation, participation, connection and community. YOVIO(TM) is our online answer to their lifestyle and interests. Plus, it's fun to enjoy."

San Diego CW 5 is a part of the Tribune broadcasting group that consists of 25 television stations across the country. Nationally, San Diego CW 5 station ranks among the top in 18-34 year old audience delivery and ranks number two in the San Diego market among 12-34 year olds. The new CW line-up consists of popular programming that appeals to young adults, including hit reality series "America's Next Top Model" and "Beauty and the Geek," and hit dramas such as "Smallville," "Gilmore Girls," "Supernatural," and "Veronica Mars." For the past decade, the station has taken a strategic and innovative approach to marketing and promotion, and that effort remains a hallmark of its marketing today. YOVIO(TM), a new extension of the San Diego CW brand, features user-generated videos that range in categories such as My San Diego, Web Stars, Friends & Family, Sports and Funny Stuff.

"vMix integrates popular brands and user-generated content through a viral video platform that enables fans to engage with their favorite content in a way that is genuine and contagious," said Terry Ash, executive vice president and co-founder of vMix. "vMix's video tools and technology empowers media companies to take advantage of the explosive growth of online video and social networking trends to reach the 'participation generation' in a way that is fun, exciting and meaningful."

About San Diego CW Network

San Diego's CW is a Tribune Broadcasting station. Tribune is a leading media company with operations in television and radio broadcasting, publishing and interactive. It is an industry leader in venture partnerships with new-media companies. For more information, please visit http://sandiegocw.trb.com/.

About vMix Media, Inc.

vMix is the answer for the participation generation. More than a convenient medium to upload and view consumer-generated videos on the Web, vMix sets itself apart by powerfully combining branded content and licensed music to enable users to effortlessly create compelling video mash-ups and slide shows. vMix technology provides the creative tools for content creators to mix photo slide shows, videos and customizable community pages and make them easily accessible to anyone, anywhere in the world. From its inception, vMix has screened out objectionable content and pornography. Created by executives from Universal Music Group, Fox studios, Apple Computer and MP3.com, vMix, a pioneer in online video sharing and thought leader in the changing social networking landscape, is poised to be the undisputed leader in the consumer-generated content space. For more information, visit www.vmix.com.

Source: vMix Media, Inc.

CONTACT: Sophie Vu of CarryOn Communication, +1-323-988-4705,
sophiev@carryonpr.com, for vMix Media, Inc.

Web site: http://sandiegocw.trb.com/

Web site: http://www.vmix.com/

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