Narrowstep Chosen by BlueHighways TV to Launch First Ever Broadband Channel Dedicated to America's Roots Music & Lifestyle

Narrowstep Chosen by BlueHighways TV to Launch First Ever Broadband Channel Dedicated to America's Roots Music & Lifestyle

NEW YORK, Oct. 23 /PRNewswire-FirstCall/ -- Narrowstep(TM) Inc (BULLETIN BOARD: NRWS) , the TV on the Internet Company, announced today that they have been chosen by BlueHighways TV (www.bluehighwaystv.com) to build and power its diverse lifestyle and cultural broadband TV channel geared toward all aspects of American life, utilizing Narrowstep's proprietary technology system, telvOS(TM). The channel will launch live and worldwide on Wednesday, Oct. 25, 2006.

Utilizing Narrowstep's proprietary technology system, telvOS(TM), BlueHighways TV will provide compelling content for viewers who are interested in programming depicting the experiences, music, neighborhoods, art, festivals and celebrations that define America's vivid culture and character.

BlueHighways TV is another example of Narrowstep's massive success in helping to launch thriving "community-based" TV over IP channels, which the company believes is the key to the future of TV. Narrowstep has focused on building telvOS(TM) into the most advanced system for content owners and brands to maximize revenues by engaging with these online Internet communities. Narrowstep has provided the framework and technology for multiple niche channels in the areas of entertainment, tourism and travel, sports, news and more.

"We found that partnering with Narrowstep can significantly help us achieve our goal of broadening our multi-platform approach and reach our viewers around the world while delivering a TV-like experience," said Stan Hitchcock, chairman and CEO of BlueHighways TV.

"Broadband-delivered television is the most impactful form of community- building, and clearly the new and improved BlueHighwaystv.com will be amongst the most compelling and informative community sites yet," said Steve Beaumont, CEO, Narrowstep.

About Narrowstep

Narrowstep(TM) Inc. (BULLETIN BOARD: NRWS) , the TV on the Internet company, is a leading global provider of broadband television services. Narrowstep's proprietary technologies and customer-focused services enable TV channels to be delivered over the Internet. 90+ companies worldwide have chosen Narrowstep because it offers the most television-like and true community building broadband experience. The company's telvOS(TM) (Television Operating System(TM)) and nBed(TM) technologies enables the most comprehensive delivery of video to mobile, wireless, Internet, broadband, VOIP and entirely new IP-delivered broadcast services. For more information, go to www.narrowstep.com or call 212-404-1400.

About BlueHighways TV(TM)

BlueHighways TV is a satellite, cable and internet-delivered programming network that grew out of the great interest that audiences have in exploring the folklore, music, traditions, destinations, festivals and artistry of America. Conceived and created by Network Creative Group, LLC, BlueHighways TV captures that welcoming, down-home spirit that Americans are known for -- and are increasingly seeking in their entertainment. BlueHighways TV has developed a number of innovative ways to work with internet, satellite distributors and cable operators to serve local audiences, and is currently in active negotiations for additional distribution. For more information, visit BlueHighways TV's website at www.bluehighwaystv.com.

First Call Analyst:
FCMN Contact: james@bobgoldpr.com

Source: Narrowstep, Inc.

CONTACT: Art Maulsby of Bob Gold & Associates, +1-310-784-1040,
art@bobgoldpr.com, for Narrowstep, Inc.; or Cynthia Cooper of Narrowstep,
Inc., +1-212-404-1860, ccooper@narrowstep.com; or Joanne Dant of October
Strategies, Inc., +1-303-346-5527, Joanne@octoberstrategies.com, for
BlueHighways TV

Web site: http://www.bluehighwaystv.com/

Web site: http://www.narrowstep.com/

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