Is This the YouTube for Business?

Is This the YouTube for Business?

LONDON, October 10/PRNewswire/ -- The global phenomenon of internet video, with millions discovering that
online viewing is as easy as turning on the TV, is delivering a wake up call
to businesses and marketers here in the UK. If millions are used to watching
video on the web, they are asking, why can't we show our own videos on our
website?

"You can," says Jonathan Booth, Founder and Creative Director of The
Internet Video Company, "Every business can, and should, now have its own TV
channel, even if it's just one corporate message from the MD. Your customers
are now used to seeing videos on YouTube and others, so they're going to
expect to see videos on their favourite commercial sites too."

But Booth warns that just putting your four-year-old corporate video up
on a social network won't work. "YouTube is great for amateur fun videos and
virals, but for your important business messages you need to control the
quality and deliverability, just like all your marketing."

IVC's Managing Director Guy Massey agrees and has this advice, "It's
vital that your video is professional and matches your site. If you have an
existing video, check it's bang up to date, and get it re-edited if
necessary, or commission some new ones." Massey goes on to observe that most
businesses are only just learning about the amazing flexibility of internet
video, "Gone are the days of one eight-minute video sent out to a few people
on DVD," he says, "Having your own online TV channel means you can show the
whole world who you are and what you do, with dozens of short videos
positioned around the site, like the MD's message, Meet the Staff, How it's
Made, individual product videos, Customer Testimonials etc. This makes for a
viewer-friendly collection of short, memorable videos, and with our more
cost-effective production methods, Marketing Directors are finding this gives
them far more bang for their buck."

Several forward-thinking businesses, particularly in travel and retail,
have seen the light. The team have created over 300 films for clients like
Simply Travel, Holidaybreak plc, Meriski, Marriott and the top gifts website
I Want One Of Those.com. They produce a regular Internet Video News bulletin,
on video of course, for the industry, playing live at www.ivc4.com/ivn . In
the latest edition business leaders give their thoughts on the new medium.
Richard Wainwright-Lee, MD of I Want One Of Those.com says, "To be at the
forefront of retail, irrespective of what you're selling, you have to have
video." Thompson Holiday's Head of New Media Graham Donoghue agrees, "We've
found that properties with video outsell properties without video by four to
one."

The closest parts of the operation to YouTube are IVC's video portals for
holidaymakers - www.chaletvideo.com and www.villavideo.com . These are the
world's first all-video sites for watching TV-style documentaries of
individual chalets and videos for rent. These free and independent sites are
becoming increasingly popular with skiers and sun worshippers.

Internet Video News can be watched at www.theinternetvideocompany.com

The video portals can be watched at www.chaletvideo.com and
www.villavideo.com

The Internet Video Company Limited
18, Soho Square, London W1D 3QL
www.theinternetvideocompany.com

Source: The Internet Video Company Limited

For more details please contact: Jonathan Booth +44(0)1962-736666, jb@theinternetvideocompany.com, Guy Massey, +44(0)7764-935588, guy@theinternetvideocompany.com

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