Interactive US Hispanic Advertising Pioneer Sheds Light on NBC Universal Cutbacks

Interactive US Hispanic Advertising Pioneer Sheds Light on NBC Universal Cutbacks

Anne Howard Available for Comment on Latino New Media and How It Effects Spanish Language TV Advertising

LOS ANGELES, Oct. 20 /PRNewswire/ -- NBC Universal announced this week plans to cut $750 million in operating expenses by the end of 2007 by eliminating employees, cutting back on scripted shows, and slashing its news budget, according to a report Thursday in the Wall Street Journal.

According to that report, the moves come as more and more viewers and advertisers gravitate toward new media. The broadband age is taking its toll on traditional media in the general market, but what about the US Hispanic Market?

Anne Howard, Director of Online Services at La Agencia de Orci, one of the nation's most recognized authorities on Hispanic Marketing, is currently available to comment on:

* Is NBC Universal owned Telemundo hurting in the same fashion from New
Media?
* Has New Media affected Spanish language TV at all
* If New Media has put a dent in Spanish Language television? Why or Why
not
* How quickly Latinos adopt new technology
* Which online applications are most popular with Latino
* How Latinos use the internet to make purchasing decisions
* What past buying trends reveal about online Latinos
* The difference between acculturated and unacculturated online Hispanics
* What La Agencia de Orci has done in the recent past to reach online
Latinos for clients like Verizon and Honda
* What online messages are most effective in reaching the Latino consumer
and how those messages differ from the general market

More About Anne Howard

The Interactive Advertising Bureau (IAB), recently recognized Ms. Howard by awarding her the 2005 "Los Pioneros" Award (English translation: "The Pioneers") for her trailblazing work in online Hispanic advertising. Howard played a large role in the success of La Agencia de Orci's launch of the first Hispanic ad agency full-service online division. Howard has developed groundbreaking interactive marketing services for clients that include Verizon, Honda and Allstate. The agency has been acknowledged by journalists as "leading the way" and has won a Gold Award for their Honda Civic online campaign on YupiMSN at Advertising Age Magazine's 5th Annual Hispanic Creative Advertising Awards.

Source: La Agencia de Orci & Asociados

CONTACT: W. Jason Grimley, Senior Account Executive of Spelling
Communications, +1-310-477-9500, or fax, +1-310-477-9530,
jgrimley@spellcom.com, for La Agencia de Orci & Asociados

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