Hennessy Presents Hennessy Artistry

Hennessy Presents Hennessy Artistry

An Extraordinary Music Experience that Embodies The Global Art of Mixing

Kanye West, The Strokes, Goldfrapp and DJ Carl Cox: together for one night only

NEW YORK, Oct. 6 /PRNewswire/ -- Hennessy, the world's finest cognac, is hosting a spectacular music experience, Hennessy Artistry, in New York on October 17th, 2006, following a 20 date city tour that is taking the nation by storm. As a brand deeply rooted in the music industry, only Hennessy can bring Kanye West, The Strokes, Goldfrapp and DJ Carl Cox together for one night only as a true testament to the Global Art of Mixing.

"Hennessy has been involved with the music scene for over two decades and we are excited to continue to support for both 'up and coming' as well as established artists," said Yvette Baez-Goss, Brand Director, Hennessy US.

Hennessy Artistry will be an evening of pure unification, mixing sound, visual innovation and drinking experiences from around the world. Hennessy will unveil its Hennessy Artistry World Experience bars with the debut of four global Hennessy cocktails. Each bar and signature cocktail will be an introduction to how people mix Hennessy around the world.

The closed-door music event in New York City is anticipated to be the hottest event of the season. Celebrities from around the world have been invited to share in the Hennessy mixing experience in front of a limited capacity crowd to create a unique experience. Hennessy Artistry events will be arriving in other locations around the world in 2007.

The general public will be given a unique opportunity to attend the event through sweepstakes offered by Hennessy. For more information or how to get listed for the event visit http://www.hennessyartistry.com/.

The art of mixing strong characters, pure talent and cocktails creates a truly unique Hennessy experience.

Make it a night to remember, not one to forget. Enjoy responsibly.

About the Artists:

Kanye West -- This best selling artist and innovator has sold over 10 million albums worldwide, has won three Grammys (nominated for eight), two BET awards and has collaborated with stars including Jamie Foxx and John Legend.

The Strokes -- One of the most critically acclaimed NYC rock bands in the world, their distinctive style, sound and character have been mimicked by many, but matched by none.

Goldfrapp -- Visually stunning performances, glam-diva decadence and the pioneer of electronica sound. Goldfrapp is one of the most innovative groups in new music. The lead singer, Alison, is hailed as one of the sexiest women in UK music.

Carl Cox -- Having pioneered his art for over 20 years, taking in styles as diverse as soul, acid jazz, techno, and progressive house, Carl is, without question, one of the world's most successful DJ's and the Godfather of house music. An international superstar who has featured in the DJ top-ten since its conception, Carl Cox is respected as one of the world-leading exponents of the turntable sound.

1) Hennessy Artistry Nationwide Tour

This event is the finale of a 20 date (July-August) tour in the hottest clubs throughout the US mixing celebrity DJ's and renowned musicians.

The tour features a fusion of established and emerging artists who are as follows:

-- Robin Thicke -- An emerging soul/pop artist, who has been produced by
Pharrell Williams and is a protege of Andre.
-- DJ AM -- The entertainment industry's premiere DJ.
-- SA-RA -- A production trio from Chicago and a Kanye West protege.
-- Beverly Bond -- A New York based celebrity female DJ/model/producer.
-- Sleepy Brown -- A rising soul/pop artist discovered by Big Boi from
Outcast and produced by Pharrell Williams.
-- Sky Nellor -- A celebrity DJ/model.

All artists will be in key cities on selected dates until August 15th, 2006, please view http://www.hennessyartistry.com/ for further information.

2) Hennessy Brand

Hennessy is the world's leading premium cognac brand. Founded in 1765, the house of Hennessy has continually strived to create the world's finest cognacs.

Hennessy is a master of the art of blending fine aged, eaux-de-vie and has been creating fine cognac for 7 generations. This heritage and savoir-faire has earned Hennessy Cognac world-wide acclaim and the appreciation of today's greatest cognac connoisseurs, making the brand the World's #1 cognac and one of the World's most sophisticated spirits.

Hennessy is the perfect partner for blending cocktails as cognac is a 100% grape-based (hence fruit) spirit. It is the most sophisticated base for mixed drinks and cocktails and this will be brought to life with Hennessy's four world city cocktails.

Hennessy Artistry is a continuation of Hennessy's relationship with contemporary music. The program sees Hennessy continuing its support of music and urban culture.

Hennessy has previously given support to musical icons such as R&B's hottest new star John Legend, the legendary Isaac Hayes and eminent Hip Hop artist Rakim.

Source: Hennessy Artistry

CONTACT: Tom Renaud of Exposure, office: +1-212-226-2530, mobile:
+1-917-664-9747, Thomas@exposure.net, for Hennessy Artistry

Web site: http://www.hennessyartistry.com/

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