WPP'S GroupM Signs Agency-Wide Advertising Agreement With TiVo

WPP'S GroupM Signs Agency-Wide Advertising Agreement With TiVo

Latest Agency-Wide Agreement Shows Strong Demand for TiVo's Advertising and Audience Measurement Solutions

ALVISO, Calif., Sept. 14 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that WPP's GroupM network of agencies, MediaCom, Mediaedge:cia, and MindShare, have committed to purchase an agreed upon minimum amount of TiVo advertising. GroupM, one of the world's leading full service media investment management operation, signed the agency-wide advertising and research agreement to help its clients better engage their target audience.

"Providing the only interactive advertising solution dedicated to DVR viewing, TiVo is committed to helping advertisers further connect with their target audience through the television and overcome commercial fast-forwards by designing solutions for unique and exciting advertisements," said TiVo's CEO, Tom Rogers. "We are pleased to have GroupM as the latest agency-wide agreement and are excited about the continued strong demand for TiVo's advertising and research solutions. We look forward to working with the GroupM team and to furthering our existing relationship with its network of agencies."

As part of the agreement, each agency in GroupM's network will be able to offer their clients pre-negotiated pricing to encourage use of TiVo's interactive advertising products. TiVo and GroupM have also agreed to design a custom application for one advertiser to drive commerce, similar to the Car Configuration Tool and Movie Ticket Commerce application that have previously been launched on TiVo's service.

"TiVo provides a valuable DVR-based advertising solution, and this partnership allows us to help our clients reach a highly affluent consumer base that is fast forwarding through traditional TV commercials," said Jason Maltby, President and Co-Executive Director of MindShare Broadcast, an operating unit of GroupM. "Our goal is to gain maximum exposure for our clients' products and services, and new media initiatives like this help us achieve that objective while also providing a deeper understanding of consumer interaction with commercial messaging."

TiVo has a strong advertising product portfolio with a wealth of experience in interactive and audience engagement solutions. Through the TiVo Showcase, brand marketers have the ability to better engage consumers in a deeper, more involved dialogue through long form entertainment content. By enhancing traditional TV advertising with TiVo's Interactive Tags, viewers can pause television and click-through to a TiVo Showcase to view longer form content, request more information and/or make a purchase, without missing even a second of the TV show they were watching.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

About MediaCom

MediaCom is one of the world's largest Media Communication Specialists, with billings exceeding US$15 billion and 106 offices in 81 countries around the globe. The MediaCom family of companies includes such leaders in their fields as: Beyond Interactive, interactive marketing agency; Direct MediaCom, direct response agency; Sponsor MediaCom, communication sponsorship specialists; MediaCom Entertainment, branded entertainment agency; and StoreCom, retail action marketing agency. MediaCom Worldwide is a member of WPP, one of the world's largest marketing communications companies, and is a part of Group M, WPP's media agency group which is the largest worldwide. For further information, visit www.mediacom.com.

About Mediaedge:cia

Mediaedge:cia (MEC) is the first global communications planning and implementation agency. We get consumers actively engaged with its clients' brands leading to relevant awareness, deeper relationships and stronger sales. Our services include consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sponsorship consultancy and activation, branded content and entertainment marketing. Our 4,000 highly talented and motivated people work with local, regional and global clients from 199 offices in 79 countries. MEC is a founding partner of GroupM, WPP's media investment management group. For further information, visit www.mecglobal.com.

About MindShare

MindShare Worldwide is a global media investment management company with billings in excess of $21.5 billion (source: RECMA). The network consists of 95 offices in 64 countries throughout the USA, Latin America, Europe, the Middle East, and Asia Pacific. MindShare is a member of WPP Group, one of the world's leading communications services groups, and part of its GroupM Media Company. For more information, please visit: www.mindshareworld.com.

About GroupM

GroupM, the world's leading full service media investment management operation, was created by WPP Group to oversee its assets in this sector. These assets include Mediaedge:cia, MindShare, MediaCom and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates. For further information, visit www.groupm.com.

NOTE: TiVo, Season Pass, WishList, Series2, TiVoToGo, 'TiVo, TV your way.' and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries in the United States and other jurisdictions.

Source: TiVo Inc.

CONTACT: Jeffrey Weir, +1-212-446-1878, or jweir@sloanepr.com, for TiVo;
or John Wolfe, +1-212-297-7160, or john.wolfe@mindshareworld.com, for GroupM

Web site: http://www.tivo.com/
http://www.groupm.com/
http://www.mindshareworld.com/
http://www.mecglobal.com/
http://www.mediacom.com/

-------
Profile: intent