PassAlong Mobile and Gracenote Partner to Provide Mobile Music Identification for Mobile Entertainment Stores

PassAlong Mobile and Gracenote Partner to Provide Mobile Music Identification for Mobile Entertainment Stores

Gracenote's Mobile MusicID(TM) Technology is Added to the PassAlong Mobile Suite of Services

FRANKLIN, Tenn., Sept. 14 /PRNewswire/ -- PassAlong(TM) Mobile announced today the addition of the Gracenote Mobile MusicID(TM) technology to its mobile solution offering. PassAlong Mobile provides a platform of services for wireless, mobile and home connected media applications.

Gracenote's Mobile MusicID combines the world's most advanced and accurate audio stream recognition technology with the largest music information database. Utilizing the Gracenote Global Media Database, which contains information on more than five million CDs and 60 million individual tracks, Mobile MusicID provides fast, accurate and reliable song identification and metadata for users in more than 200 countries and regions around the world. Gracenote's global media database also includes more than 10 million song fingerprints, optimized for mobile devices and representing the most popular music in the world.

"Song identification is crucial for both discovery and linking to enhanced services," said Kevin Gorman, GM of PassAlong Mobile. "Gracenote's technology and global database provides the best coverage for remote identification on mobile devices anywhere in the world, enabling service providers to provide instant discovery, related content and purchase opportunities to their users "

PassAlong Mobile provides consumers with a legitimate solution for sharing music recommendations through its Passing-and-Points(TM) program, which enables them to earn points toward future purchases when a recommendation results in a transaction.

"PassAlong is an innovative partner for Gracenote technologies, and a great illustration of how we envision Mobile MusicID being used by customers," said Craig Palmer, chief executive officer at Gracenote. "We are excited to provide PassAlong with our Mobile MusicID technology, and look forward to working together on future initiatives to better serve connected consumers around the world."

Other offerings from PassAlong Mobile includes the Connect-to-Consumer(TM) transfer of protected content from one WiFi-enabled portable device to another, the wireless version of its popular OnTour(TM) concert finding application and Concert-of-the-Future(TM) initiative.

About PassAlong Networks

PassAlong Networks is an innovative developer of digital media services designed to enhance the Connected Consumer Ecosystem. PassAlong's B2B2C technology engine provides four key services for the digital media marketplace: StoreBlocks(TM) offers a variety of store-building tools to enable clients to provide their end-consumers with a library of more than 2 million licensed songs and the powerful music referral system, Passing-and-Points; freedomMP3(TM) provides interoperability for digital media files across-multiple platforms and devices while promoting a balance of artist rights and media empowerment for both content creators and consumers; OnTour(TM) connects fans to detailed, accurate and relevant concert notifications; and Speakerheart(TM) enables artists to seamlessly upload, promote and sell their digital music. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com/.

About Gracenote

Gracenote is a leader in global digital entertainment technology. Formerly known as CDDB, Gracenote provides businesses with critical embedded software and metadata that enable consumers to better manage, enjoy and discover digital media. Headquartered in Emeryville, California, Gracenote also has offices in New York, Tokyo, Berlin, Taipei and Seoul. Gracenote's solutions are embedded in leading media players such as Apple iTunes, Yahoo Music Engine, RealNetworks Rhapsody, Napster and AOL Winamp, as well as software applications for Creative and iRiver portable devices. Gracenote's technology powers leading home and automobile consumer electronics brands such as Alpine, Denon and Marantz, Kenwood, Panasonic, Philips, Pioneer, Samsung, Sony and Yamaha, as well as international mobile music applications for Amp'd (US), KDDI (Japan), KTF (Korea), SKT (Korea), Musiwave (Portugal), and Oi (Brazil). For more information about Gracenote, please refer to http://www.gracenote.com/corporate/.

"Gracenote" and its logo are registered trademarks of Gracenote, Inc. and "Gracenote Mobile MusicID" is a trademark of Gracenote, Inc.

PR Contacts:
Skip Franklin
PassAlong Networks
B: 615.425.5999
press@passalongnetworks.com

Kim Hughes
The Blueshirt Group
B: 415.516.6187
kim@blueshirtgroup.com

http://www.gracenote.com/corporate

Source: PassAlong Networks

CONTACT: Skip Franklin, PassAlong Networks, +1-615-425-5999,
press@passalongnetworks.com; Kim Hughes, The Blueshirt Group, +1-415-516-6187,
kim@blueshirtgroup.com

Web site: http://www.passalongnetworks.com/

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