Tribune Revenues Down 1.6% in August

Tribune Revenues Down 1.6% in August

Publishing Advertising Revenues down 2.3%; Television Revenues down 1.2%

CHICAGO, Sept. 14 /PRNewswire-FirstCall/ -- Tribune Company (NYSE:TRB) today reported its summary of revenues and newspaper advertising volume for period 8, ended Aug. 27, 2006. Consolidated revenues for the period were $419 million, down 1.6 percent from last year's $425 million.

Publishing revenues in August were $292 million compared with $298 million last year, down 2.1 percent. Advertising revenues decreased 2.3 percent to $229 million, compared with $234 million in August 2005. Excluding Newsday, advertising revenues decreased 1.0 percent.

-- Retail advertising revenues increased 1.3 percent with strength in
hardware/home improvements and specialty merchandise partially offset
by weakness in the department store category. Preprint revenues,
which are principally included in retail, were flat to last year.
Excluding Newsday, preprint revenues increased 2 percent.
-- National advertising revenues declined 10.9 percent on weakness across
most categories.
-- Classified advertising revenues decreased 1.0 percent. Real estate
rose 22 percent. Help wanted and automotive classified declined
9 percent and 14 percent, respectively. Interactive revenues, which
are primarily included in classified, were $19 million, up 22 percent,
due to strength in real estate and auto.

Circulation revenues were down 6.2 percent due largely to continued selective home delivery discounting.

Broadcasting and entertainment group revenues in August decreased 0.6 percent to $127 million, compared with $128 million last year. Television revenues declined 1.2 percent; weakness in retail and auto was partially offset by strength in movies and telecom. Radio/entertainment increased 1.2 percent primarily due to higher Cubs ticket revenues.

This press release contains certain comments or forward-looking statements that are based largely on the Company's current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune's publicly available reports filed with the Securities and Exchange Commission ("SEC"), including the most current annual 10-K report and quarterly 10-Q report, which contain a discussion of various factors that may affect the company's business or financial results. These factors could cause actual future performance to differ materially from current expectations. Tribune Company is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this document by wire services or Internet service providers. The Company's next 10-Q report to be filed with the SEC may contain updates to the information included in this release.

TRIBUNE (NYSE:TRB) is one of the country's top media companies, operating businesses in publishing, interactive and broadcasting. It reaches more than 80 percent of U.S. households and is the only media organization with newspapers, television stations and websites in the nation's top three markets. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore), South Florida Sun-Sentinel, Orlando Sentinel and Hartford Courant. The company's broadcasting group operates 25 television stations, Superstation WGN on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.

TRIBUNE COMPANY
SUMMARY OF REVENUES AND NEWSPAPER ADVERTISING VOLUME (Unaudited)
For Period 8 Ended August 27, 2006
(In thousands)

Period 8 (4 weeks) Year-to-Date (35 weeks)
2006 2005 % 2006 2005 %
---------- ---------- --- ----------- ---------- ---
Publishing
----------
Advertising
Retail $ 92,214 $ 91,051 1.3 $ 833,289 $ 838,440 (0.6)
National 45,870 51,494 (10.9) 466,890 504,783 (7.5)
Classified 90,920 91,867 (1.0) 817,499 783,444 4.3
---------- ---------- ----------- ----------
Sub-Total 229,004 234,412 (2.3) 2,117,678 2,126,667 (0.4)
Circulation 42,133 44,905 (6.2) 382,887 402,593 (4.9)
Other 20,403 18,327 11.3 168,934 172,358 (2.0)
---------- ---------- ----------- ----------
Segment
Total (A) 291,540 297,644 (2.1) 2,669,499 2,701,618 (1.2)
---------- ---------- ----------- ----------
Broadcasting &
Entertainment
--------------
Television 90,715 91,860 (1.2) 788,688 803,894 (1.9)
Radio/Enter. 36,282 35,866 1.2 184,972 188,129 (1.7)
---------- ---------- ----------- ----------
Segment Total 126,997 127,726 (0.6) 973,660 992,023 (1.9)
---------- ---------- ----------- ----------
Consol. Rev. $ 418,537 $ 425,370 (1.6) $ 3,643,159 $3,693,641 (1.4)
========== ========== =========== ==========

Total Advertising Inches (B)
------------------------
Full Run
Retail 400 390 2.6 3,756 3,788 (0.8)
National 228 263 (13.3) 2,258 2,465 (8.4)
Classified 756 793 (4.7) 7,191 6,746 6.6
---------- ---------- ----------- ----------
Sub-Total 1,384 1,446 (4.3) 13,205 12,999 1.6
Part Run 1,604 1,494 7.4 14,132 13,636 3.6
---------- ---------- ----------- ----------
Total 2,988 2,940 1.6 27,337 26,635 2.6
========== ========== =========== ==========

Preprint Pieces (B)
---------------
Total 1,114,416 1,111,355 0.3 9,334,566 9,653,893 (3.3)
========== ========== =========== ==========

(A)Publishing advertising and other revenues for 2005 have been
reclassified to conform with the 2006 presentation. There was no
effect on total revenues.

(B)Volume for 2005 has been modified to conform with the 2006
presentation.
Volume includes only the daily newspapers and is based on preliminary
internal data, which may be updated in subsequent reports. The
presentation of volume data has been changed to be more consistent with
the summary of revenues table.

Source: Tribune Company

CONTACT: Media Contact, Gary Weitman, +1-312-222-3394 (Office),
+1-312-222-1573 (Fax), gweitman@tribune.com , or Investor Contact, Ruthellyn
Musil, +1-312-222-3787 (Office), +1-312-222-1573 (Fax), rmusil@tribune.com ,
both of Tribune Company

Web site: http://www.tribune.com/

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