Woo Agency Breaks Records With DISH Network(TM)

Woo Agency Breaks Records With DISH Network(TM)

'The Ultimate Football Fan Contest' Takes on the Guinness Book of World Records

CULVER CITY, Calif., Sept. 28 /PRNewswire/ -- Culver City-based Woo Agency has just staged the world record-breaking "The Ultimate Football Fan Contest" for their client EchoStar Communication Corporation's (NASDAQ:DISH) DISH Network(TM) in which eight sports fans hunkered down to watch TV for the longest consecutive hours to date. The previous record was 69 hours and 48 minutes. Radio station contests identified the craziest sports fans to be contestants representing the following markets: Dallas, Denver, Green Bay, Indianapolis, Charlotte, St. Louis, Kansas City and Cleveland.

The contest took place in Denver at Wynkoop Brewing Company in front of individual 37" flat panel TVs with a live feed of DISH Network's football-focused programming. Each contestant received a La-Z-Boy recliner as well as the TVs they viewed throughout the contest, which were provided by Radio Shack. Grand Prize was a trip for two to the Pro Bowl in Hawaii. Charlotte's contestant was the first to bow out. The seven remaining sports fans then banded together to break the world record as a team, even though there was just one Grand Prize. In a surprise move, NFL Network and DISH Network gave each of the seven contestants a Pro Bowl Grand Prize because of their great show of camaraderie and sportsmanship.

"The Ultimate Football Fan Contest" started Sunday, September 24th at 11:07am, and ended exactly 70 hours later, making these seven individuals unofficial Guinness Book of World Record holders. Food was provided, as well as Monster energy drinks, which helped keep the contestants awake.

"The Ultimate Football Fan" contest was the culmination of a series of guerilla events that included street teams and tailgate parties as part of an integrated marketing launch that Woo Agency created for DISH Network's total football package. The campaign featured prominent NFL players, championing the rallying cry "I want football 24/7." Woo was responsible for all creative duties on this project, including television, radio and print. Select media was also bought by the agency.

About Woo:

Woo Agency is a Culver City-based ad agency specializing in brand and response-driven advertising. Present and past clients include Gateway, Tire Pros, Good Guys, The Coffee Bean & Tea Leaf, LA Fitness, Gold's Gym, Fatburger, Winchell's Donuts and Mattress Gallery. Client work can be viewed at www.wooagency.com

Source: Woo Agency

CONTACT: Laurie Shiers of Woo Agency, +1-310-558-1188, ext. 302,
lshiers@wooagency.com

Web site: http://www.wooagency.com/

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