Sinclair Broadcast Group, Inc. Signs Agreement with ClipSyndicate

Sinclair Broadcast Group, Inc. Signs Agreement with ClipSyndicate

Deal Will Drive Syndication Revenue and Brand Extension for Sinclair Broadcast Properties

NEW YORK, Sept. 12 /PRNewswire/ -- ClipSyndicate(SM), the B2B source for premier video syndication, announced today an agreement with Sinclair Broadcast Group, Inc., to distribute its news content.

ClipSyndicate enables broadcasters and other video content producers to realize new revenue streams and extend their brand into the "Long Tail" of the Internet by syndicating video clips to thousands of vertical web sites looking for specific content of interest for their end-users. Web site publishers are able to publish fully licensed, authoritative video clips within seconds, and receive a portion of advertising revenue.

"ClipSyndicate's unique selling proposition is that it offers reputable broadcasters such as Sinclair Broadcast Group a frictionless online eco-system where they can rest assured that their content is being displayed in an appropriate and responsible manner," said Sean Morgan, founder and chief executive officer of Critical Mention. "Sinclair is one of the most reputable broadcasting companies in the country and is respected for its dedication to the business. We are thrilled that they have decided to become a partner of ClipSyndicate."

Sinclair Broadcast Group, Inc., one of the largest and most diversified television broadcasting companies, owns and operates, programs or provides sales services to 58 television stations in 36 markets. Sinclair's television group is affiliated with all major networks and reaches approximately 22% of all U.S. television households. Sinclair's news franchise includes 32 of its stations which air local news in 28 markets.

"We are very excited to partner with ClipSyndicate," said David Smith, president and chief executive officer of Sinclair Broadcast Group, Inc. "By combining our highly engaging broadcast content with ClipSyndicate's technology platform and Web publisher-base, we believe the partnership provides a unique opportunity to extend our news brand and generate additional revenue."

About ClipSyndicate

ClipSyndicate, a next-generation online video advertising & content syndication platform, enables respected broadcasters and video content producers to easily monetize their content and extend their brands through an Internet distribution channel that syndicates video clips to thousands of vertical Web sites in need of rich media content. Broadcast content providers and Web publishers alike benefit financially from ClipSyndicate by sharing in the advertising revenues generated through the ClipSyndicate media player.

Launched in 2006, ClipSyndicate is a service of Critical Mention Inc., the most comprehensive Web-based television search and broadcast monitoring service. Critical Mention (http://www.criticalmention.com/) is privately held, with headquarters in New York City. For more information please visit http://www.clipsyndicate.com/.

Source: ClipSyndicate

CONTACT: Sharon Tolpin of Critical Mention for ClipSyndicate,
+1-212-400-8678, stolpin@criticalmention.com

Web site: http://www.clipsyndicate.com/
http://www.criticalmention.com/

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