SBS Broadcasting Acquires Leading Music TV Channel in Romania

SBS Broadcasting Acquires Leading Music TV Channel in Romania

LUXEMBOURG, September 4/PRNewswire/ -- SBS Broadcasting Sàrl (NASDAQ: SBTV) announced today that its
wholly-owned Romanian subsidiary, Amerom Television S.R.L., has completed the
acquisition of Romania's most popular music channel, TV K Lumea. With a focus
on contemporary international and domestic hit music, TV K Lumea is the
ratings leader in the 15-24 urban target group. TV K Lumea was launched in
1999 as Romania's first local language music channel. The terms of the
acquisition are confidential.

Commenting on the announcement, Patrick Tillieux, SBS's Chief
Operating Officer and acting Chief Executive Officer said: "We are excited to
acquire the most popular music television channel in Romania. We will build
the channel through our experience operating the successful The Voice TV
music television channels in the Nordic countries and our ability to fully
integrate the channel into our other Romanian operations, Kiss FM, and our
youth-oriented television station, Prima TV, enhancing our multi-channel
offering. This investment underscores our commitment to grow our businesses
in Romania and to seek further opportunities in the region."

Christoph Buerge, Chief Executive Officer of SBS's television
and radio operations in Romania commented: "We look forward to building on TV
K Lumea's market leading position and expanding its audience through
innovative programming that appeals to the channel's young audience, with a
special focus on the current Romanian popular music scene."

SBS operates in several growing markets of South Eastern Europe. In
Romania SBS owns Prima TV as well as the country's leading radio
network, Kiss FM, and Magic FM. In Bulgaria SBS owns the Radio Vitosha and
Radio Vesselina networks, as well as Radio Atlantik, Radio Ritmo and
Vesselina TV. SBS also owns the number one radio station in Athens, Greece,
Lampsi FM.

SBS also operates the popular The Voice TV music television
channels in Denmark, Norway, Sweden and Finland.

About SBS Broadcasting Group

SBS Broadcasting Group is one Europe's leading broadcasting
groups, with leading commercial television, premium pay channels, radio
stations and related print businesses in Western and Central & Eastern
Europe. SBS currently has broadcasting operations in Belgium (Flanders),
Bulgaria, Denmark, Finland, Greece, Hungary, The Netherlands, Norway,
Romania, Sweden and the United Kingdom. SBS is controlled by funds advised by
two leading private equity firms, Permira and KKR. Telegraaf Media Groep N.V.
(TMG) of the Netherlands is also a shareholder in SBS, with a 20% equity
interest. www.sbsbroadcasting.com

Source: SBS Broadcasting

For further information, please contact Anca Rusu at +40-723-565-459 or Erik Moe at +31-20-519-1940

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