Pump Audio Supplies Independent Music to Creators at Current TV

Pump Audio Supplies Independent Music to Creators at Current TV

Pump Audio and Current TV Expand Music Licensing Relationship Online for User- Generated Video

HUDSON VALLEY, N.Y., Sept. 25 /PRNewswire/ -- Pump Audio, the leading provider of quality independent music to content creators globally, today announced an agreement with Current TV to provide copyright-cleared, independent music to Current TV. For viewer created content, producers will be able to choose from a selection of genuine independent music from Pump Audio's catalog ranging across genres such as rock, hip hop, electronic and jazz. Because Pump Audio works directly with thousands of independent musicians worldwide, it is able to provide Current TV with quality music while managing and delivering the rights to use tracks in online productions instantly.

"Pump Audio is excited to be supplying independent music to the creative viewers whose videos will be showcased on Current TV and on its content partners, including Yahoo," said Steve Ellis, founder and CEO of Pump Audio. "Our catalog is a proven alternative to library music because the music comes from real independent artists. We think independent music will match best with the passion of Current TV's independent pod creators."

Pump Audio, through its catalog of over 65,000 songs, has been supplying Current TV with much of the music used in its original productions since the channel launched last year. With today's announcement, the companies are extending their relationship online to permit Current's community of viewer creators to score their own creations.

"Music is a critical element in making the viewer created content on Current TV appealing to our audience, and Pump Audio has been a unique and original music solution for us since our launch," said David Neuman, president of programming at Current TV. "It's great to be able to offer our independent viewer created content producers access to the same great catalog of real music."

About Pump Audio

Pump Audio licenses the world's best independent music to content creators worldwide. Founded in 2001, Pump Audio has established itself as a leading provider of digital music for TV and advertising producers. Now Pump Audio is becoming the soundtrack of the Internet, opening Web access to its catalog of tens of thousands of songs so creators of all types can build music into their video and interactive productions. With Pump Audio, artists can license their music into productions without giving up any ownership, while content creators can discover new music ready for use. Based in the Hudson Valley, Pump Audio can be found at www.pumpaudio.com.

About Current TV

Current TV, which launched August 1, 2005, is the first national network created by, for and with an 18-34 year-old audience. The network shows young adults what's going on in their world, in their voice. Current is also the first network in history whose programming is supplied in part by the very audience who watches it. It has developed the television industry's leading model of "viewer created content" (VC2), which comprises roughly one-third of Current's on-air broadcast, and allows the audience to submit short-form, nonfiction video "pods," "viewer created ads" (V-CAMs), and mobile video. Its award-winning programming ranges from the hottest trends in technology, fashion, music and videogames, to pressing issues such as the environment, relationships, parenting, finance, politics and spirituality. Current is available in 30 million U.S. homes via Comcast (channel 107 nationwide), Time Warner Cable, and DirecTV (channel 366 nationwide). For more information, please visit the website: www.current.tv.

Source: Pump Audio

CONTACT: Matt Hicks of SutherlandGold Group, +1-415-722-3603 or
matt@sutherlandgold.com, for Pump Audio

Web site: http:/// www.pumpaudio.com

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