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International Entertainment News

Tuesday, September 26, 2006

Online Audio Magazine Launches With Unique Content From NY Times Best Selling Authors David Farland and Kevin J. Anderson

Online Audio Magazine Launches With Unique Content From NY Times Best Selling Authors David Farland and Kevin J. Anderson

MechMuse.com Offers Serialized Novels, Short Stories and Columns for Easy and Free Download as Podcast Streams to Juke Box Applications and Portable Music Players

LOS ANGELES, Sept. 26 /PRNewswire/ -- MechMuse Ltd. today announced the launch of the MechMuse Audio Magazine Free Edition, www.MechMuse.com, which offers a new standard in quality, format, and technology for online publications, its first two issues including stories from New York Times Best Selling Authors David Farland and Kevin J. Anderson.

MechMuse Audio Magazine publishes serialized novels, short stories, columns and interviews all in audio format, for easy transfer as podcast streams to jukebox applications such as iTunes and portable music players like the iPod. Each MechMuse Free Edition issue includes between 12 and 15 hours of audio content compressed in MP3 and AAC formats, written by best selling authors alongside rising newcomers. In addition to audio content, MechMuse offers full-page graphical layouts featuring artwork from contributors spanning the globe.

"There is clearly an enthusiastic market for web-delivered audio that has only begun to be serviced," says Editor Miles Romney. "The popularity of streaming radio shows and podcasts further emphasizes the strength of this resurrection of the audio format. Podcasts have brought the power of audio broadcast to the average Joe, and it's been great fun. The next step is to combine this technology with content from best-selling authors, produced to the standards of mainstream audiobooks. That's what we do at MechMuse."

MechMuse's initial offering includes content emerging from the sci-fi and fantasy genres, though expansion into action adventure, western and romance is planned. Every track is performed by an accomplished actor or actors, and is accompanied by an original musical score. "We pay a great deal of attention to music," says James Guymon, MechMuse Creative Directory. "One of our first stories, for example, includes a sixty-minute musical score that subtly accompanies the entire feature. You won't find that even in a best-selling audiobook priced at $45."

"We look for stories that will have a broad appeal," continues Mr. Guymon. "Anyone who bought a ticket to see 'Star Wars' or 'Lord of the Rings' will love these stories, and because they are free, we're accessible to ordinary people as daily entertainment in a way that professionally-produced audio fiction has never been."

"The beauty of audio," explains Mr. Romney, "and the reason that audio sales will forever outstrip video sales on the Internet, is that it is passive entertainment. You can be entertained while you drive, cook, or jog and sometimes even while you work. In terms of actual entertainment hours, people listen to far more music and radio than any other medium. With MechMuse you get original entertainment at incredible quality, and it's absolutely free."

Note:

More press information on MechMuse Audio Magazine can be found at http://www.mechmuse.com/home/press

MechMuse Audio Magazine's first issue can be found at http://www.mechmuse.com/issues/spring-06/cover

MechMuse Audio Magazine's second issue can be found at http://www.mechmuse.com/issues/fall-06/cover

CONTACT:
Chris Thomas
The Intrepid Group
801-481-9482

Source: MechMuse Ltd.

CONTACT: Chris Thomas of The Intrepid Group, +1-801-481-9482, for
MechMuse Ltd.

Web site: http://www.mechmuse.com/

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