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Thursday, September 28, 2006

NFL Players Compete for Daytime Acting Role in 'Helmets Off: Tackling Acting' Airing in October on FSN

NFL Players Compete for Daytime Acting Role in 'Helmets Off: Tackling Acting' Airing in October on FSN

'Helmets Off: Tackling Acting' is the Fourth of Six Monthly PLAYERS INC Television Specials Designed to Give Fans an Inside Look at the Daily Lives of NFL Players

WASHINGTON, Sept. 28 /PRNewswire/ -- PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, presents "Helmets Off: Tackling Acting," the fourth of six monthly television specials created and produced by PLAYERS INC and sponsored by EA Sports and Reebok. Featuring three of the NFL's biggest names, "Helmets Off: Tackling Acting" pits the players against one another for a chance to appear on the hit soap opera "General Hospital."

Watch as Braylon Edwards (Cleveland), Sinorice Moss (New York) and Steven Jackson (St. Louis) discover their inner thespian and compete for the role of a lifetime. The players will be tutored by world-renowned acting coach Scott Sedita, who will show them it's not all smiles and flash in the world of drama. Once the lesson is over, it's on to the screen test, where the three will perform in front of a panel of judges for a shot at daytime fame.

Be sure to tune in and join PLAYERS INC as we present "Helmets Off: Tackling Acting" airing all of October on FSN. Visit www.nflplayers.com for updated local listing air dates and times.

About PLAYERS INC:

Formed in 1994, PLAYERS INC is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and 3,500 retired NFL players, PLAYERS INC "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the NFL and PLAYERS INC, NFL players are integrated into NFL sponsor activation programs through PLAYERS INC. In addition, under an exclusive agreement between the NFL and PLAYERS INC, NFLPLAYERS.COM, PLAYERS INC's official website, is part of the NFL Internet Network. Each year PLAYERS INC negotiates and facilitates more than 3,500 player marketing opportunities for NFL players. PLAYERS INC activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

HELMETS OFF '06 #4
TACKLING ACTING
Length: 0.50 hour

Network Date Time Zone
FSN ARIZONA Mon - 10/02/2006 03:30 PM Mountain-Arizona Delay 2,335
FSN ARIZONA Sat - 10/07/2006 08:00 PM Mountain-Arizona Delay 2,335
FSN ARIZONA Tue - 10/17/2006 03:30 PM Mountain-Arizona Delay 2,335
FSN BAY AREA Sat - 09/30/2006 02:00 PM Pacific Delay 4,177
FSN BAY AREA Mon - 10/02/2006 03:30 PM Pacific Delay 4,177
FSN BAY AREA Tue - 10/17/2006 03:30 PM Pacific Delay 4,177
FSN DETROIT Sat - 09/30/2006 12:00 PM Eastern Delay 3,610
FSN DETROIT Mon - 10/02/2006 03:30 PM Eastern Delay 3,610
FSN DETROIT Tue - 10/17/2006 03:30 PM Eastern Delay 3,610
FSN FLORIDA Mon - 10/02/2006 03:30 PM Eastern Delay 5,400
FSN FLORIDA Tue - 10/17/2006 03:30 PM Eastern Delay 5,400
FSN FLORIDA Sat - 10/28/2006 02:30 PM Eastern Delay 5,400
FSN MIDWEST Sun - 10/01/2006 02:30 PM Central Delay 4,298
FSN MIDWEST Mon - 10/02/2006 03:30 PM Central Delay 4,298
FSN MIDWEST Tue - 10/17/2006 03:30 PM Central Delay 4,298
FSN NEW ENGLAND Sat - 09/30/2006 12:00 PM Eastern Delay 4,424
FSN NEW ENGLAND Mon - 10/02/2006 03:30 PM Eastern Delay 4,424
FSN NEW ENGLAND Fri - 10/06/2006 02:00 PM Eastern Delay 4,424
FSN NEW ENGLAND Thu - 10/12/2006 02:30 PM Eastern Delay 4,424
FSN NEW ENGLAND Tue - 10/17/2006 03:30 PM Eastern Delay 4,424
FSN NEW YORK Sat - 09/30/2006 12:30 PM Eastern Delay 6,247
FSN NEW YORK Mon - 10/02/2006 03:30 PM Eastern Delay 6,247
FSN NEW YORK Tue - 10/17/2006 03:30 PM Eastern Delay 6,247
FSN NORTH (Minnesota) Mon - 10/02/2006 03:30 PM Central Delay 2,206
FSN NORTH (Minnesota) Tue - 10/17/2006 03:30 PM Central Delay 2,206
FSN NORTH (Wisconsin) Sun - 10/01/2006 03:30 PM Central Delay 1,584
FSN NORTH (Wisconsin) Mon - 10/02/2006 03:30 PM Central Delay 1,584
FSN NORTH (Wisconsin) Tue - 10/17/2006 03:30 PM Central Delay 1,584
FSN NORTHWEST Sat - 09/30/2006 01:30 AM Pacific Delay 3,438
FSN NORTHWEST Mon - 10/02/2006 03:30 PM Pacific Delay 3,438
FSN NORTHWEST Tue - 10/17/2006 03:30 PM Pacific Delay 3,438
FSN OHIO Sat - 09/30/2006 01:30 PM Eastern Delay 4,909
FSN OHIO Mon - 10/02/2006 03:30 PM Eastern Delay 4,909
FSN OHIO Tue - 10/17/2006 03:30 PM Eastern Delay 4,909
FSN PITTSBURGH Mon - 10/02/2006 03:30 PM Eastern Delay 3,005
FSN ROCKY MOUNTAIN Mon - 10/02/2006 03:30 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Thu - 10/05/2006 01:30 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Tue - 10/17/2006 03:30 PM Mountain Delay 2,797
FSN SOUTH Sun - 10/01/2006 03:00 PM Eastern Delay 10,634
FSN SOUTH Mon - 10/02/2006 03:30 PM Eastern Delay 10,634
FSN SOUTH Tue - 10/17/2006 03:30 PM Eastern Delay 10,634
FSN SOUTHWEST Mon - 10/02/2006 03:30 PM Central Delay 7,992
FSN SOUTHWEST Tue - 10/03/2006 02:00 PM Central Delay 7,992
FSN SOUTHWEST Tue - 10/17/2006 03:30 PM Central Delay 7,992
FSN WEST Mon - 10/02/2006 03:30 PM Pacific Delay 6,552
FSN WEST Tue - 10/03/2006 06:30 PM Pacific Delay 6,552
FSN WEST Tue - 10/17/2006 03:30 PM Pacific Delay 6,552
COMCAST MID ATLANTIC Sat - 09/30/2006 04:00 PM Eastern Delay 5,186
COMCAST PHILADELPHIA Sat - 09/30/2006 04:30 PM Eastern Delay 3,127
Comcast Chicago Sun - 10/01/2006 05:00 PM Central Delay 4,772

Live Total* 0
Delay Total* 234,541
First Air Total 234,541
Report Total 234,541

Source: PLAYERS INC

CONTACT: Lara Potter, +1-202-496-2885, Lara.Potter@nflplayers.com, or
Joanna Comfort, +1-202-463-2214, Joanna.Comfort@nflplayers.com, both of
PLAYERS INC

Web site: http://www.nflplayers.com/

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Profile: intent

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