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Friday, September 29, 2006

Kay Jewelers Offers a 'Dream' Sweepstakes

Kay Jewelers Offers a 'Dream' Sweepstakes

Win a trip to the Dreamgirls Movie Premiere in New York City

AKRON, Ohio, Sept. 29 /PRNewswire/ -- Kay Jewelers, the number one specialty jewelry brand in the U.S., will send one winner and a guest to New York City for the movie premiere of the Broadway musical, Dreamgirls, starring Beyonce Knowles, Jamie Foxx, Danny Glover and Eddie Murphy. In addition, the winner will receive a Diamond Right Hand Ring from Kay Jewelers.

The film's compelling storyline of three young female singers trying to make it big in the late 1960s chronicles the trio's determination for success leveraging independence, personal style and friendship for a shot in the spotlight. This theme is a natural tie-in to the Diamond Right Hand Ring. The left hand is reserved for engagement, wedding and anniversary bands, whereas a ring worn on the right hand is a celebration of a woman's independent spirit. Hence, the Diamond Right Hand Ring's advertising campaign: "Women of the World Raise Your Right Hand."

From September 23 to October 29, 2006, participants can complete an entry form at any Kay Jewelers store or online at for the chance to win a Right Hand Diamond Ring valued at $2,199, as well as a trip to the New York City premiere of Dreamgirls this December. Paramount Pictures will provide roundtrip airfare to and from New York City, hotel accommodations for two days and one night, ground transportation and two tickets to the movie premiere. The total prize package is valued at nearly $5,000.

Kay Jewelers, the No. 1 specialty jewelry brand in the United States has more than 800 stores conveniently located in malls and off-mall shopping centers. Kay Jewelers' parent company, Akron, Ohio-based Sterling Jewelers Inc., operates 1,257 stores in all 50 states and employs more than 15,000 associates. Sterling Jewelers Inc. is the U.S. division of London-based Signet Group plc, making it part of the largest specialty jewelry retailer in the world. For a Kay Jewelers location near you call 1-800-681-8796 or visit

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Source: Kay Jewelers

CONTACT: David Bouffard of Sterling Jewelers Inc., +1-330-668-5369

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