The Inspiration Networks Partners With Time Warner Cable's Charlotte Division To Launch First VOD Platform for Inspirational Market

The Inspiration Networks Partners With Time Warner Cable's Charlotte Division To Launch First VOD Platform for Inspirational Market

The service, "Inspiration On Demand," brings inspirational programming to 177,000 digital cable subscribers in Charlotte

CHARLOTTE, N.C., Sept. 5 /PRNewswire/ -- Bill Airy, Chief Operating Officer of The Inspiration Networks, today announced that the organization has entered into an agreement with Time Warner Cable's Charlotte division for a six-month test of its new on demand service "Inspiration On Demand." The service is available to Time Warner Cable digital subscribers on channel 841.

"Inspiration On Demand is the first on demand platform for the inspirational market in the cable television industry, and we are excited to partner with the Charlotte division of Time Warner Cable to premiere this service," said Airy. "We selected the Charlotte area as the first destination for Inspiration On Demand because we understand and appreciate the value placed on faith in our local community. We hope that viewers take advantage of and enjoy the variety of programs available on Inspiration On Demand."

Sue Breckenridge, Vice President of Public Affairs for Time Warner Cable's Charlotte division, said that launching Inspiration On Demand allows the organization to offer a larger variety of on demand programs to its digital cable subscribers. "Our partnership with The Inspiration Networks offers a win-win opportunity for both organizations. We continually look for ways to offer new programs and services to our customers and are confident that they will enjoy the inspirational, family friendly programming available on this new platform."

Inspiration On Demand is populated with a wide variety of programs for teens, kids, and adults from The Inspiration Networks' linear networks INSP - The Inspiration Network and Inspirational Life Television (i-Lifetv). Lifestyle programs that cover topics as varied as fishing and hunting, gardening, action sports, and music are also available on the channel. Local and national ministries and faith-based organizations are also featured, including University Park Baptist Church, All Nations Church, RTS Virtual Campus, and The Watch.

Airy said that following the Charlotte test, Inspiration on Demand would be rolled out nationwide and that additional distribution announcements will be made in the coming weeks. "There is no other product like this on the market today. It serves a distinctly underserved market with diverse, relevant content."

In addition to channel 841, inspirational programming is also a featured selection on Time Warner Cable's local digital channel 814, "Carolina on Demand." Digital subscribers can visit the "Local Inspiration" menu option to learn about local churches and ministries, Christian schools, upcoming events in the faith community, and more. Current and archived programs from local ministries are also available.

Ministries that are interested in being featured on Inspiration On Demand can contact The Inspiration Networks at 704.525.9800 or email lsims@insp.com. To find out more about Time Warner Cable's digital cable packages or channel 841, call 1-877-566-4TWC or visit http://www.timewarnercable.com/charlotte/.

About The Inspiration Networks:

The Inspiration Networks includes cable TV networks INSP-The Inspiration Network, La Familia Cosmovision (LFC), Inspirational Life Television (i- Lifetv), and INI-Inspiration Network International (INI). INSP is carried on more than 2,500 U.S. cable systems serving 22 million households. i-Lifetv is a digital inspirational lifestyles network launched in June 1998 that currently serves over 10 million subscribers. LFC is a digital network that features family-friendly programming for Hispanic families. INI is delivered direct to home, serving over 55+ million households in Europe, North Africa and the Middle East. Approximately 50 percent of INI's schedule is original and exclusive programming with programs for children, teens and the international family. INI features a blend of U.S. and European ministry programmers. The Inspiration Networks also operates the premiere broadband portal for the inspirational market, "Inspiration.net," which features "Inspiration Now," a robust video player populated with an award-winning array of exclusive programs for teens, kids, and adults from The Inspiration Networks' linear networks, and other exclusive content. Inspiration.net features the only use of Brightcove's state-of-the-art broadband TV service for the inspirational market.

About Time Warner Cable

Time Warner Cable owns and manages cable systems serving 14.4 million subscribers in 33 states. Passing approximately 28 million homes, Time Warner Cable includes some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company's customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and southern California. Leveraging its leadership in innovation and quality customer care, Time Warner Cable delivers advanced products and services such as video on demand, high definition television, digital video recorders, high-speed data and Digital Phone. Time Warner Cable is a subsidiary of Time Warner Inc. (NYSE:TWX).

Contact: Kristina Hill
704.561.7866
khill@insp.com

Source: The Inspiration Networks

CONTACT: Kristina Hill of The Inspiration Networks, +1-704-561-7866, or
khill@insp.com

Web site: http://www.inspiration.net/
http://www.timewarnercable.com/charlotte

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