Viva! Vision Names Nick Montes to Vice President and General Manager

Viva! Vision Names Nick Montes to Vice President and General Manager

Mobile Content and Multicultural Marketing Expert Nick Montes Joins Viva! Vision Executive Team

SANTA MONICA, Calif., Aug. 15 /PRNewswire/ -- Viva! Vision(TM), the leading provider of branded and original mobile video programming to the Latino community worldwide, announced today that it has appointed Nick Montes as Vice President and General Manager. In his role, Montes will drive the company's Sales, Marketing and Content efforts world wide. He will also be responsible for helping define the company's long term vision and strategy.

With more than 12 years of mobile content experience, Montes has an unparalleled mobile industry track record. Before joining Viva! Vision, he was a Vice President of Mobile Sales and Marketing at American Greetings Interactive, where he was responsible for sales, marketing and strategic planning for the company's wireless division. He directly managed carrier distribution channels, business development, content creation, licensing and leading brand partners such as Univision Communications, Def Jam Enterprises, and Sports Illustrated/Time Inc. Prior to AG Interactive, Montes spent ten years in senior marketing positions at Verizon Wireless where most recently he was a director of multicultural marketing, driving customer growth across all Multicultural segments including the Latino, market.

"There is probably one person in the country, who has the unique set of skills to drive forward a Latin mobile content business, and that person is Nick Montes," said Frank Barbieri, President of Viva! Vision. "His work on the carrier and the content provider side of the mobile industry coupled with his experience and understanding of the multicultural segments make him the perfect candidate to drive Viva! Vision's momentum with the important and growing Latino market."

According to mobile industry research firm Telephia, Hispanics are among the heaviest cell phone users, based on average minutes per month. In addition, they are at the forefront of mobile video adoption. By focusing exclusively on the Latino market, Viva! Vision enables wireless providers capitalize on the opportunity by delivering compelling content targeted at the specific needs and interests of this community.

"Viva! Vision, with its focus on the Latino community is tapping into one of the fastest growing markets with enormous potential," said Nick Montes, Vice President and General Manager of Viva Vision. "I am excited to be a part of the company's leadership team and contribute to its mission -- to deliver the best mobile content to the half-billion strong Latin market."

About Viva! Vision

Viva! Vision, the leading provider of live and on-demand video to wireless devices provides the hottest branded, original and user generated mobile video programming to the Latino community worldwide.

Headquartered in Santa Monica, Calif., Viva! Vision(TM) has been delivering multimedia solutions to mobile customers worldwide since 1999. Viva! provides fresh, original, and compelling content such as live sporting events, mobile dramas, music videos, comedy, and behind-the-scenes fare to mobile operators globally. With innovative, interactive mobile applications for BREW, J2ME, WAP, and Smartphone-based devices, Viva! provides the broadest possible subscriber reach. With a history of innovation and an award-winning technology portfolio, the company has "on-deck" distribution with 14 carriers in North and South America and consumer reach of more than 70 million subscribers. Viva! Vision, an Equal Elements invested company, is privately held and has offices in San Diego, Santa Monica, Miami and Mexico City. For more information, please visit www.vivavision.com.

About Equal Elements

Equal Elements is a proactive, private equity, investment group. Unlike traditional sources of capital, Equal Elements has a track record of supplying essential cash to emerging companies in days; not in weeks or months. In conjunction with this capital, Equal Elements has a proven team of partners that have made major contributions to a wide range of companies; from Microsoft and ESPN to Nestle, Neutrogena and Verizon. These partners are available to Equal Elements' companies and provide immediate access to decision makers and opinion leaders. No other source of capital can move as quickly while providing strategic support to an emerging company. Equal Elements has offices in Santa Monica, Calif. and New York City. For additional information or to submit business plans, please visit www.EqualElements.com or email info@EqualElements.com.

Source: Viva! Vision

CONTACT: Heather Opthof of Weber Shandwick, +1-425-452-5472, or
hopthof@webershandwick.com, for Viva! Vision

Web site: http://www.vivavision.com/
http://www.equalelements.com/

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