Tribune Revenues Down 1.4% in July

Tribune Revenues Down 1.4% in July

Publishing Advertising Revenues Down 1.4%; Television Revenues Down 4.1%

CHICAGO, Aug. 15 /PRNewswire-FirstCall/ -- Tribune Company (NYSE:TRB) today reported its summary of revenues and newspaper advertising volume for period 7, ended July 30, 2006. Consolidated revenues for the period were $503 million, down 1.4 percent from last year's $510 million.

Publishing revenues in July were $353 million compared with $360 million last year, down 1.9 percent. Advertising revenues decreased 1.4 percent to $278 million, compared with $282 million in July 2005. Excluding Newsday, advertising revenues decreased 0.3 percent.

-- Retail advertising revenues decreased 2.0 percent with weakness in the
department store and specialty merchandise categories partially offset
by strength in hardware/home improvements and amusements. Preprint
revenues, which are principally included in retail, were down 1
percent. Excluding Newsday, preprint revenues increased 1 percent.
-- National advertising revenues declined 3.8 percent as weakness in the
movie and telecom/wireless categories was partially offset by strength
in financial and healthcare.
-- Classified advertising revenues rose 0.7 percent. Real estate rose 32
percent. Help wanted and automotive classified declined 8 percent and
14 percent, respectively. Interactive revenues, which are primarily
included in classified, were $21 million, up 23 percent, due to
strength in all categories.

Circulation revenues were down 5.6 percent. Selective discounting continued as part of the company's strategy to stabilize individually paid circulation.

Broadcasting and entertainment group revenues in July decreased 0.3 percent to $150 million, compared with $151 million last year. Television revenues declined 4.1 percent; weakness in automotive and restaurant/fast food was partially offset by strength in movies and telecom. Radio/entertainment increased 9.0 percent due to higher Cubs ticket revenues.

This press release contains certain comments or forward-looking statements that are based largely on the Company's current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune's publicly available reports filed with the Securities and Exchange Commission ("SEC"), including the most current annual 10-K report and quarterly 10-Q report, which contain a discussion of various factors that may affect the company's business or financial results. These factors could cause actual future performance to differ materially from current expectations. Tribune Company is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this document by wire services or Internet service providers. The Company's next 10-Q report to be filed with the SEC may contain updates to the information included in this release.

TRIBUNE (NYSE:TRB) is one of the country's top media companies, operating businesses in publishing, interactive and broadcasting. It reaches more than 80 percent of U.S. households and is the only media organization with newspapers, television stations and websites in the nation's top three markets. In publishing, Tribune operates 11 leading daily newspapers including the Los Angeles Times, Chicago Tribune and Newsday, plus a wide range of targeted publications. The company's broadcasting group operates 25 television stations, Superstation WGN on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.

TRIBUNE COMPANY
SUMMARY OF REVENUES AND NEWSPAPER ADVERTISING VOLUME (Unaudited)
For Period 7 Ended July 30, 2006
(In thousands)

Period 7 (5 weeks) Year-to-Date (31 weeks)
2006 2005 % 2006 2005 %
---------- ---------- --- ----------- ---------- ---
Publishing
----------
Advertising
Retail $ 109,395 $ 111,571 (2.0) $ 741,075 $ 747,389 (0.8)
National 60,164 62,522 (3.8) 421,020 453,289 (7.1)
Classified 108,496 107,770 0.7 726,579 691,577 5.1
---------- ---------- ----------- ----------
Sub-Total 278,055 281,863 (1.4) 1,888,674 1,892,255 (0.2)
Circulation 52,915 56,054 (5.6) 340,754 357,688 (4.7)
Other 22,157 21,921 1.1 148,531 154,031 (3.6)
---------- ---------- ----------- ----------
Segment Total
(A) 353,127 359,838 (1.9) 2,377,959 2,403,974 (1.1)
---------- ---------- ----------- ----------
Broadcasting &
Entertainment
--------------
Television 102,997 107,365 (4.1) 697,973 712,034 (2.0)
Radio/Enter. 47,084 43,181 9.0 148,690 152,263 (2.3)
---------- ---------- ----------- ----------
Segment Total 150,081 150,546 (0.3) 846,663 864,297 (2.0)
---------- ---------- ----------- ----------
Consol. Rev. $ 503,208 $ 510,384 (1.4) $ 3,224,622 $3,268,271 (1.3)
========== ========== =========== ==========

Total Advertising Inches (B)
------------------------
Full Run
Retail 506 518 (2.3) 3,322 3,398 (2.2)
National 323 317 1.9 2,099 2,202 (4.7)
Classified 966 964 0.2 6,405 5,953 7.6
---------- ---------- ----------- ----------
Sub-Total 1,795 1,799 (0.2) 11,826 11,553 2.4
Part Run 1,981 1,849 7.1 12,528 12,154 3.1
---------- ---------- ----------- ----------
Total 3,776 3,648 3.5 24,354 23,707 2.7
========== ========== =========== ==========

Preprint
Pieces (B)
---------------
Total 1,242,260 1,285,104 (3.3) 8,220,150 8,542,539 (3.8)
========== ========== =========== ==========

(A) Publishing advertising and other revenues for 2005 have been
reclassified to conform with the 2006 presentation. There was no
effect on total revenues.

(B) Volume for 2005 has been modified to conform with the 2006
presentation. Volume includes only the daily newspapers and is based
on preliminary internal data, which may be updated in subsequent
reports. The presentation of volume data has been changed to be more
consistent with the summary of revenues table.

Source: Tribune Company

CONTACT: Media, Gary Weitman, +1-312-222-3394 Office, +1-312-222-1573
Fax, gweitman@tribune.com , or Investors, Ruthellyn Musil, +1-312-222-3787
Office, +1-312-222-1573 Fax, rmusil@tribune.com

Web site: http://www.tribune.com/

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