Virgin Mobile USA Woos Users with the Sultry Sounds of Cassie

Virgin Mobile USA Woos Users with the Sultry Sounds of Cassie

Customers Get 'First Dibs' on Exclusive Ringtones and Chance to Win Phone Call From Cassie Herself

WARREN, N.J. and NEW YORK, Aug. 21 /PRNewswire/ -- Virgin Mobile USA, in partnership with Warner Music Group, today announced the latest artist in the company's popular First Dibs ringtone lineup -- Bad Boy's new R&B/pop sensation, Cassie. This First Dibs offer runs from August 17th - September 21st.

Virgin Mobile is the only wireless service in the U.S. offering its customers access to exclusive a cappella and instrumental ringtone versions of five of Cassie's hottest tracks off her self-titled debut album, "Cassie." This includes exclusive versions of "Me & U," the single burning up the R&B charts. Virgin Mobile's four million customers also have the unique opportunity to hear Cassie's perspective on her new-found fame first-hand, through downloadable original interview excerpts.

Beyond access to this exclusive mobile content, this First Dibs offer takes things a step further with one lucky Virgin Mobile winner receiving a phone call from the artist herself.

The young artist, who skyrocketed to the top almost overnight, is thrilled about this opportunity to bring her songs to a new channel. In a recent interview with Virgin Mobile, Cassie noted the huge role the Internet and mobile phones have played in her fast rise. Talking about the fans who've driven high demand for her single across all channels, she said, "I just want to thank them so much because I'm a huge believer that the fans do it for real-they do it for you ... Thanks for buying my ringtones!"

"Virgin Mobile is excited to partner again with Warner Music Group and bring our users the freshest music from the hottest new artists," said Dominick Tolli, vice president, Mobile Data Services for Virgin Mobile USA. "Cassie's Virgin Mobile fans have spoken loud and clear, propelling her first single "Me & U" to the top of our ringtone charts. So we're ready to give them even more of what they want."

About Virgin Mobile USA, LLC:

Launched nationally in July of 2002, Virgin Mobile USA, LLC is the nation's first wireless network created for and defined by youth. Virgin Mobile is a joint venture between Sir Richard Branson's Virgin Group and Sprint Nextel, which operates one of the largest 100-percent digital, nationwide PCS wireless networks in the United States. The country's first mobile virtual network operator (MVNO), Virgin Mobile's four million customers have access to a service portfolio that includes multiple voice pricing options, a full range of handsets and a broad array of messaging, music and mobile content offerings - without long-term contracts. In addition, J.D. Power and Associates has recognized Virgin Mobile for providing "An Outstanding Customer Service Experience" under its Certified Call Center Program.(SM)

Virgin Mobile phones are available at more than 25,000 stores, with Top-Up cards available at more than 100,000 locations nationwide. Virgin Mobile products can also be purchased online at www.virginmobileusa.com or by calling Virgin Mobile At Your Service (1-888-322-1122).

About Bad Boy Records

Bad Boy Records was formed in 1994 by Sean "P. Diddy" Combs. In just over ten years, under the guidance of Combs, Bad Boy has grown to become one of the most dominant urban labels in the music business, with acts that have had significant crossover success. Bad Boy Records has sold more than 75 million records worldwide and its Grammy Award-winning catalog and roster of multi- platinum artists include B5, Boyz N Da Hood, Mase, Carl Thomas, 8 Ball & MJG, Mario Winans and P. Diddy himself. Bad Boy has been home to popular rappers such as Notorious B.I.G., The Lox and Mase, as well as R&B stars Faith Evans and 112 and pop group Dream.

Source: Virgin Mobile USA

CONTACT: Alysa McKenna, CooperKatz & Co., +1-212-455-8023,
amckenna@cooperkatz.com, for Virgin Mobile USA

Web site: http://www.virginmobileusa.com/

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