Belo's Monthly Revenue and Statistical Report July 2006

Belo's Monthly Revenue and Statistical Report July 2006

DALLAS, Aug. 21 /PRNewswire-FirstCall/ -- Belo Corp. (NYSE:BLC) today issued its statistical report for the month of July. Consolidated revenue for July increased 1.1 percent versus July of last year with an increase in Television Group revenue partially offset by a decrease in Newspaper Group revenue.

Robert W. Decherd, Belo's chairman, president, and chief executive officer, said, "Belo's Television Group revenue growth rates have been at the top of the industry throughout 2006 and were again in July. The newspaper advertising environment has been more challenging with results across the industry fluctuating from month to month. June was a relatively strong revenue month for Belo's newspapers; however, while we expected July to be the softest month of the third quarter, July revenues were below our original internal projection."

July Statistical Report

Television Group revenue increased 8.6 percent in July versus last year, with a 6.5 percent increase in spot revenue. Local spot increased 4.4 percent versus July of the prior year, national spot increased 8.7 percent and political revenues were $450,000. Advertising revenues from Belo's Television Group Web sites increased 44 percent in July 2006 versus July 2005.

Newspaper Group total revenue decreased 4.2 percent for the month of July versus the prior year, with a seven percent decrease in advertising revenue. Online advertising revenue, which is included in advertising revenue, increased 36 percent in July 2006 versus July 2005.

At The Dallas Morning News, total revenue decreased 4.4 percent in July versus last year, including an estimated $2.5 million in incremental circulation revenue associated with the change from a buy-sell arrangement with contractors to a fee-for-delivery distribution system. Advertising revenues, which were not affected by the increase in circulation revenue, decreased 8.6 percent in July 2006 versus July 2005. Interactive revenues continued strong in July, increasing 33 percent. General full-run ROP revenue decreased 6.4 percent in July versus last year with strength in the financial and media categories and weakness in the telecom and travel categories. Retail full-run ROP revenue decreased 14 percent with significant decreases noted in the video & music and department stores categories. Classified revenue decreased 7.6 percent versus the prior year with a one percent increase in classified employment revenue, a decrease of 4.6 percent in classified real estate revenue and a 21 percent decrease in classified automotive revenue.

At The Providence Journal, advertising revenue decreased 7.1 percent in July 2006 versus July 2005, with total revenue down 7.4 percent. Interactive advertising revenue in Providence increased over 60 percent in July 2006 versus last year led by sizable gains in classified employment and classified real estate.

At The Press-Enterprise, advertising revenues decreased 1.8 percent in July 2006 versus July 2005 with total revenue down 0.5 percent. Classified revenue increased in July, led by a 27 percent increase in classified real estate revenue, which increased by double digits for the sixth consecutive month.

About Belo

Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and more than $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at http://www.belo.com/ or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.

Statements in this communication concerning Belo's business outlook or future economic performance, anticipated profitability, revenues, expenses, dividends, capital expenditures, investments, future financings, or other financial and non-financial items that are not historical facts, are "forward- looking statements" as the term is defined under applicable federal securities laws. Forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those statements.

Such risks, uncertainties and factors include, but are not limited to, changes in capital market conditions and prospects, and other factors such as changes in advertising demand, interest rates and newsprint prices; newspaper circulation matters, including changes in readership, and audits and related actions (including the censure of The Dallas Morning News) by the Audit Bureau of Circulations; technological changes, including the transition to digital television and the development of new systems to distribute television and other audio-visual content; development of Internet commerce; industry cycles; changes in pricing or other actions by competitors and suppliers; regulatory changes; adoption of new accounting standards or changes in existing accounting standards by the Financial Accounting Standards Board or other accounting standard-setting bodies or authorities; the effects of Company acquisitions and dispositions; the recovery of the New Orleans market (where the Company owns and operates market-leading television station WWL-TV, the CBS affiliate) from the effects of Hurricane Katrina; general economic conditions; and significant armed conflict, as well as other risks detailed in Belo's other public disclosures, and filings with the Securities and Exchange Commission ("SEC") including the Annual Report on Form 10-K.

Belo
Monthly Revenue and Statistics
July 2006

Revenue (Note 1):
(Dollars in thousands)
July YTD
2006 2005 Change 2006 2005 Change
Number of Sundays 5 5 --- 31 31 ---

Net Operating Revenues
Television Group* 53,972 49,716 8.6% 421,990 394,004 7.1%
Newspaper Group 66,013 68,943 -4.2% 473,275 465,070 1.8%
Total Net Operating
Revenues 119,985 118,659 1.1% 895,265 859,073 4.2%

Television Group*
Spot Revenue 47,700 44,769 6.5% 380,128 357,234 6.4%
All Other Revenue 6,272 4,947 26.8% 41,861 36,769 13.8%
Total Television
Group 53,972 49,716 8.6% 421,990 394,004 7.1%

Newspaper Group
Ad Revenue 53,901 57,940 -7.0% 389,078 390,049 -0.2%
All Other Revenue 12,112 11,003 10.1% 84,197 75,021 12.2%
Total Newspaper
Group 66,013 68,943 -4.2% 473,275 465,070 1.8%

Supplemental Newspaper Advertising Revenue Data
July % Change
DMN PJ PE Group
Retail** -13.6% -13.0% -3.2% -12.2%
General** -6.4% -44.9% -14.5% -9.7%
Classified Total -7.6% 1.1% 0.4% -3.9%
Automotive -20.7% -17.4% -24.3% -21.2%
Employment 1.0% -6.8% -9.7% -3.5%
Real Estate -4.6% 3.6% 27.4% 7.0%

Total Advertising Revenue -8.6% -7.1% -1.8% -7.0%

YTD % Change
DMN PJ PE Group
Retail** -10.4% -4.7% -1.0% -7.6%
General** 3.6% -35.2% -12.6% -1.4%
Classified Total -3.0% 3.3% 5.9% 0.4%
Automotive -16.0% -14.5% -12.4% -15.2%
Employment 7.7% -7.4% 0.4% 2.6%
Real Estate -4.5% 14.7% 23.1% 8.1%

Total Advertising Revenue -1.4% 0.8% 2.2% -0.2%

Note 1: Certain amounts have been reclassified to conform to the
current year presentation.
* This segment includes Belo's television stations and cable news
operations.
** Does not include internet-related revenue.
DMN - The Dallas Morning News
PJ - The Providence Journal
PE - The Press-Enterprise

Linage (Note 1):
July
2006 2005 Change
Number of Sundays 5 5 ---

FULL RUN ROP
(Measured in six-column SAU
inches)

The Dallas Morning News (Note 2)
Retail 58,828 77,988 -24.6%
General 20,188 25,464 -20.7%
Classified 118,170 139,913 -15.5%
TOTAL 197,185 243,365 -19.0%

The Providence Journal
Retail 50,124 56,760 -11.7%
General 2,255 3,624 -37.8%
Classified 37,987 42,541 -10.7%
TOTAL 90,366 102,925 -12.2%

The Press-Enterprise
Retail 22,857 25,170 -9.2%
General 9,033 11,398 -20.7%
Classified 81,107 85,700 -5.4%
TOTAL 112,997 122,268 -7.6%

YTD
2006 2005 Change
31 31 ---

FULL RUN ROP
(Measured in six-column SAU
inches)

The Dallas Morning News (Note 2)
Retail 449,460 535,836 -16.1%
General 145,617 178,345 -18.4%
Classified 809,222 861,808 -6.1%
TOTAL 1,404,299 1,575,989 -10.9%

The Providence Journal
Retail 341,353 370,215 -7.8%
General 18,585 30,392 -38.8%
Classified 265,688 290,592 -8.6%
TOTAL 625,626 691,199 -9.5%

The Press-Enterprise
Retail 166,900 179,118 -6.8%
General 67,773 81,228 -16.6%
Classified 560,661 557,551 0.6%
TOTAL 795,334 817,897 -2.8%

Note 1: Certain amounts have been reclassified to conform to the
current year presentation.

Note 2: Linage is for The Dallas Morning News newspaper only. Linage
for the Denton Record-Chronicle, Al Dia, and Quick
is not included due to the difference in their circulation
versus The Dallas Morning News.

Source: Internal Records

Source: Belo Corp.

CONTACT: Carey Hendrickson, vice president-Investor Relations &
Corporate Communications of Belo Corp., +1-214-977-6626

Web site: http://www.belo.com/

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