SWMX COO Bill Figenshu to Assume Expanded Responsibilities

SWMX COO Bill Figenshu to Assume Expanded Responsibilities

IRVINGTON, N.Y., Aug. 14 /PRNewswire-FirstCall/ -- SWMX, Inc. (BULLETIN BOARD: SWMX) , a leading electronic marketplace for the trading, management and distribution of advertising media time, today announced that as of August 8, 2006, SWMX Chief Operating Officer, Bill Figenshu, will assume an expanded role within the organization, including greater oversight and direction of sales and business development, client service, marketing and operating administration following the termination of Charles Omphalius from his duties as President of the Company's wholly owned subsidiary, SoftWave Media Exchange, Inc.

"We are exceedingly optimistic about the prospects for SWMX going forward, and believe Bill Figenshu's proven expertise and nearly 25 years of senior management experience render him ideally suited to assume a greater role in the execution of our business strategy," said Josh Wexler, Chief Executive Officer of SWMX. "As such, we are now better positioned to accelerate the ongoing development of the organization and the SWMX marketplace, both in terms of industry adoption and the quality and breadth of service provided to our clients."

Throughout his career, Mr. Figenshu has held senior positions with many of the world's largest broadcast companies and created some of the most enduring brands in radio. He named one of the "Top 40 Most Influential People in Radio" by Radio Ink from 2001-2003, and has served at leading organizations including Clear Channel Communications, Viacom, CBS/Infinity and Citadel. Mr. Figenshu's full biography is available at www.swmx.com in the About Us section under Management.

The SWMX Marketplace has been designed to provide participants with similar efficiencies offered by a modern securities exchange, but with the added functionality of integrated campaign and inventory management tools. SWMX applications enable advertisers and broadcasters to execute sophisticated media transactions on one platform, in one process, in real time, from any computer with an internet connection. SWMX is an opt-in marketplace designed to serve the broadcaster and advertiser equally. There is no hardware to purchase, no software to install and no contractual obligation to transact through the exchange.

About SWMX

Founded in 2005, SWMX, Inc. and its wholly owned subsidiary, SoftWave Media Exchange (www.swmx.com), provides an efficient, dynamic and transparent open marketplace for the purchase, sale, management and distribution of advertising media time. The SWMX Marketplace currently includes SWMX Radio(TM) and SWMX Television(TM). SWMX Radio(TM) (www.swmxradio.com) serves a broad range of advertisers, agencies and Fortune 500 companies. It also serves leading radio stations across the U.S. representing 13 of the top 15 broadcast groups, 50 of the top 50 U.S. markets, 39 of the top 50 stations and a national daily audience of over 9 million listeners, or 40% of the total U.S. broadcast radio market, according to Arbitron*. Launched in June 2006, SWMX Television(TM) (www.swmxtv.com) serves the local spot cable market, delivering access to a national daily cable audience of over 25 million viewers representing all major networks. The Company plans to expand SWMX Television(TM) capabilities to support the local broadcast market in the fourth quarter of 2006. For additional information, please visit www.swmx.com.

*Arbitron Fall Book, 2005/Winter Book 2006 - All Numbers Based on Adults 18+ Ratings for Monday-Sunday 6 AM - 12 AM

Forward-Looking Statements

Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and involve known and unknown risk, uncertainties and other factors that may cause the Company's actual performance or achievements to be materially different from the results, performance or achievements expressed or implied by the forward-looking statement. Important assumptions and other important factors that could cause actual results to differ materially from those in the forward-looking statements are specified in the Company's filings with the Securities and Exchange Commission.

Source: SWMX, Inc.

CONTACT: Christian Kitchell of SWMX, +1-914-406-8403, or
ckitchell@swmx.com

Web site: http://www.swmx.com/
http://www.swmxradio.com/
http://www.swmxtv.com/

-------
Profile: intent