Starz Entertainment and Jumpcut Open Their Web Doors to Find Comedic Talent for New Show

Starz Entertainment and Jumpcut Open Their Web Doors to Find Comedic Talent for New Show

Becomes First Pay Television Service to Participate in This Type of Interactive Audience Marketing

SAN FRANCISCO, Aug. 14 /PRNewswire/ -- Jumpcut.com, the leading online video editing solution today announced that it will team with Starz Entertainment Group LLC (Starz) to give comedic hopefuls and fans a chance to participate in its new micro-series Stand Up or Shut Up! a funny, insightful, and sometimes poignant look at what it takes to become a comedian. From today through September 4th, 2006, wannabe comedians can go to Jumpcut.com to upload and edit themselves into existing Stand Up or Shut Up! content for a chance to win prizes along and their entry being broadcast on a Starz website or one of its other programming services*.

Consumer generated content is gaining momentum as the dominant channel for getting brand messages out. This partnership marks the first time a television movie service is participating in this type of interactive audience marketing. Comedians and fans of the series can go online, edit their act into an episode and make it available to the Stand Up or Shut Up Jumpcut community for viewing, remixing, commenting, and a chance to be broadcast on a Starz programming service. The goal is to provide a deeper, more multimedia experience and extend the value of the show's content for its viewers.

"We're delighted to be on the forefront of this cutting-edge and innovative form of marketing," said Ann Ivancie, Starz vice president, web marketing. "Plus at the same time, we're able to give aspiring comedians a wider outlet to perform their craft. It's a win-win situation for all of us."

"Jumpcut has created a new marketing platform for networks to engage their consumer and advertiser audiences to get them involved in the content at hand," said Jumpcut CEO, Mike Folgner. "Starz is enabling a new way for their audience to have a say in the content and a role in the show."

In addition to online casting calls, Jumpcut's technology is opening the doors for marketers and producers of content to interact with their audiences in a way that embraces today's new media and online video craze. For those that like to create their own content and view videos online, Jumpcut has created a compelling set of services for marketers to engage them with.

This promotion was developed in partnership with digital strategy and marketing agency, ElectricArtists. "We're constantly seeking new creative mediums for our clients to engage and interact with their audience. Jumpcut was the perfect choice for us to bring to Starz as they take the world of video sharing 'mashups' to the next level," said ElectricArtists Senior Account Executive, Terry Goldman.

* Starz reserves the right, in its sole discretion, not to broadcast publish or otherwise distribute any entries or portions thereof.

About Jumpcut

Jumpcut develops online video editing, sharing and social networking services. Jumpcut.com is the world's most fully featured online video editor -- a web based, creativity tool for the average person wanting to tell a story with video, photos and audio. Jumpcut brings the entire process of video creation, from collecting media to creating movies and sharing them with friends, to a community environment on the web.

About Starz Entertainment Group

Starz Entertainment Group LLC (SEG) is a premium movie service provider operating in the United States. SEG offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 14.6 million and 26.4 million subscribers respectively. Starz Entertainment Group airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HDTV, Starz On Demand and Vongo(SM). Starz Entertainment Group is a wholly-owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group, www.starz.com.

About ElectricArtists

ElectricArtists is an innovative marketing services company that develops and implements unique "community based" marketing campaigns. Led by a team of seasoned marketing executives, ElectricArtists fosters and nurtures relationships with a client's most influential audience by providing the tastemakers with brand information that triggers consumers talking to each other and spreading the word. The company has expanded from its New York base with offices in Japan and England, thus enabling ElectricArtists to develop and deliver global marketing campaigns.

Media Inquiries please contact:
Layla McHale Steve Belgard
Bite Communications for Jumpcut SEG
Layla.McHale@bitepr.comsteve.belgard@starz.com
650.326.5070 720.852.5843
jumpcut@bitepr.com

Source: Starz Entertainment Group

CONTACT: Layla McHale of Bite Communications, +1-650-326-5070,
Layla.McHale@bitepr.com, jumpcut@bitepr.com, for Jumpcut; or Steve Belgard of
Starz Entertainment Group, +1-720-852-5843, steve.belgard@starz.com

Web site: http://jumpcut.com/

Web site: http://www.starz.com/

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