Railway Mobile Media Approaches Maturation

Railway Mobile Media Approaches Maturation

BEIJING, Aug. 25 /Xinhua-PRNewswire/ -- EPIN Media, a member of the EPIN Holdings., held a promotion event ''China's Largest Railway Mobile Media'' in the Great Hall of the People on August 17. The company signed a media monitoring agreement with the world's leading marketing information company ACNielsen in the Great Hall of the People, under which all future advertisements on EPIN's platform will be fairly and objectively evaluated by ACNielsen. This move marked a big step toward maturation by EPIN's media system.

Media professionals and scholars at the event also discussed the concept of ''mobile audience'', which was coined by EPIN Media in October 2005. Comprehensive research and systematic analysis have been conducted ever since, contributing to a solid body of knowledge of railway audience.

Three key characteristics of mobile audience have been identified: Mobility, motivation, and action. Railway mobile audiences subject to commercials on the train are found to be more motivated and receptive to commercials than other audiences.

As a leading player in the railway media market since its inception in 2002, EPIN Technologies (China) Ltd. and EPIN Media have endeavoured not only to advance media research, but also tap the railway resources, and better their services.

The revolutionary Holomedia(R) platform offered by EPIN Media integrates audio, video, network and mobile technologies, covering China's major economically developed regions, including the Bohai Sea Rim Economic Circle, the Yangtze River Delta, and the Pearl River Delta.

More than 100 train lines have been using EPIN's services. After the installation of ''The First LCD in Chinese Railway'' in Beijing West Railway Station, some 20 major cities and their railway stations are slated to install the Holomedia(R) platform this year. This means that EPIN Media has taken the first place in Chinese railway media market.

The ''China's Largest Railway Mobile Media'' platform strives to provide better services to advertisers and railway passengers. Its widely recognized services for advertisers include media information, promotion events, and media monitoring. EPIN media is also committed to offer a comprehensive set of on-the-go tools to passengers. Video programs are aired on the train 24/7.

Source: Beijing EPIN Media Co., Ltd.

CONTACT: Qiao Ning of EPIN Media, +86-10-8885-4923/33-6203, or mobile,
+86-139-112-35665, or fax, +86-10-8885-3499, or qiaoning@epinmedia.com

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