Phoenix Marketing International Survey Finds CNBC Is by Far the Most Watched Network by Affluent Households for Financial Information

Phoenix Marketing International Survey Finds CNBC Is by Far the Most Watched Network by Affluent Households for Financial Information

RHINEBECK, N.Y., Aug. 10 /PRNewswire/ -- In a recent survey by Phoenix Marketing International's Affluent Marketing Service, findings reveal that CNBC is, by far, the station that affluent households watch most frequently for investment or financial information. Among the total affluent market that watch TV for investment information (42%), 32% selected CNBC as the station they watch for financial news. MSNBC is a distant second (16%), followed by CNN at 13%. If you put gender in the equation, affluent females selected CNN first for investment information (27%), followed by MSNBC (21%) and CNBC (17%).

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The data was collected in June 2006 via an online survey among a sample of affluent households with investable assets in excess of $250,000 and/or an annual income in excess of $150,000. The sample was weighted by age, income and investable assets to be representative of the true distribution of the 111 million U.S. households in the country. Currently, there are an estimated 23.6 million U.S. households that meet the definition of affluence.

About The Phoenix Affluent Marketing Service (AMS) Program

The Phoenix Affluent Marketing Service (AMS) program is a continuously fielded survey of affluent and high net worth households throughout the U.S., and provides an ongoing summary of affluent and high net worth household investment, financial and affluent lifestyle behaviors and attitudes.

For more information about the AMS program, contact David Thompson at 860.651.8400 or by email at David.Thompson@PhoenixMI.com. Or visit the Phoenix Marketing International web site at www.phoenixmi.com.

About Phoenix Marketing International

Phoenix Marketing International was founded in 1999 by Allen DeCotiis, Ph.D. and Martha Rea, MA. Phoenix is a privately held company. Phoenix has offices throughout the U.S. including New York, Detroit, Boston, Chicago, Los Angeles, Tampa and Miami. Phoenix was founded to integrate industry expertise, research, direct marketing, modeling, and multicultural expertise to help clients address their marketing needs. Through a combination of industry experience, research, marketing, analytic modeling and multicultural expertise, Phoenix partners with its clients to solve complex business issues and achieve significant returns on marketing investments.

Contact: Michelle Barile
Director of Marketing
845-876-8228, ext 310
Michelle.barile@phoenixmi.com

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Source: Phoenix Marketing International

CONTACT: Michelle Barile, Director of Marketing, +1-845-876-8228, ext.
310, Michelle.barile@phoenixmi.com

Web site: http://www.phoenixmi.com/

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