Ontario, Canada Takes Its Show on the Road for a Second Year

Ontario, Canada Takes Its Show on the Road for a Second Year

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PONTIAC, Mich., Aug. 9 /PRNewswire/ -- Ontario Tourism is "taking its show on the road" in September, meeting Michigan customers on their home turf.

Consolidating last year's highly successful foray into this new promotional approach, the new and expanded Ontario, Canada Showcase at the Chrysler Arts, Beats & Eats Festival in downtown Pontiac will feature innovative, interactive displays from across the province that feature the best of Ontario.

"We are pleased to be supporting and participating in this exciting festival," said Ontario Tourism Minister Jim Bradley. "We're showcasing everything Ontario has to offer. We're only minutes away and you don't need a passport to visit us."

"We want to tell our story to potential visitors face to face. We want to remind them that we're exciting, we're diverse, dynamic, we're fun and easy to get to," said Bill Duron, Ontario Tourism Marketing Partnership Corporation's Chairman of the Board. "Visitors to the venues will get a really tactile sense of Ontario. There will be a sommelier-hosted wine tasting of some of Ontario's great vintages and specialty wines ... special prizes and giveaways ... special offers from Ontario's top attractions, resorts, spas, and venues ... a truly impressive array of what we have to offer!"

"Ontario is cool, it's different, and it's accessible," added Duron. "It's a quick drive, or you can catch a Via Rail train to Toronto and other cities from the Windsor station."

The Ontario Showcase is the single largest attraction at the Chrysler Arts, Beats & Eats Festival, a four-day event over Labor Day, now in its ninth year. Last year over 1.2 million visitors were drawn to this festival to celebrate good food, good music and creativity.

Tourism brings in over $19.6 billion in annual revenues to Ontario. More than 20% of that volume comes from American visitors, and Michigan is a primary market for the province.

Source: Ontario Tourism Marketing Partnership Corporation

CONTACT: Helen Lovekin of Ontario Tourism Marketing Partnership
Corporation, +1-416-314-7555, helen.lovekin@mtr.gov.on

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