Swizz Beatz to Produce Tribute as Part of a Global Peace Campaign On United Nations' International Day of Peace

Swizz Beatz to Produce Tribute as Part of a Global Peace Campaign On United Nations' International Day of Peace

Garson Entertainment Presents International Day of Peace Concert Live on September 21, 2006

All Proceeds Will be Donated to a Non Profit Peace Initiative

NEW YORK, Aug. 9 /PRNewswire-FirstCall/ -- Platinum selling music mogul Swizz Beatz will produce a global peace tribute as part of an international campaign to promote peace across the globe. The song will debut for the world to hear during the International Day of Peace Concert on September 21, 2006. In support of the 25th Anniversary of the United Nations International Day of Peace, the two-hour taped television event, produced by Garson Entertainment, will air live on one main stage and tape artists from their respective countries on stages around the world.

Award winning music producer Swizz Beatz will produce a multi-artist peace tribute in conjunction with The International Day of Peace Concert; the first of many phases in what is a full-scale global peace campaign. Bronx native Swizz Beatz, whose chart topping career spans over ten years, has collaborated with some of the greatest artists of our time including Mary J. Blige, Busta Rhymes, Whitney Houston, Beyonce and Limp Bizkit. He sold over 88 million records by the age of 26, as well as several multi-platinum albums before even graduating high school, for artists such as Jay-Z. Praised for his innovative work, Swizz Beatz has received the highest honors in the music industry including Grammy Awards, Billboard Awards and MTV Music Video Awards, among others. Currently, he is President/CEO of his own record label, Full Surface Records, a joint venture with Clive Davis' J Records.

Chad Elliott, Vice President of Sony Urban, who has worked with Swizz Beatz, is an active member of the international committee for peace, a significant role in this colossal effort to encourage awareness. He has joined forces with Rick Garson, President of Garson Entertainment, to create this large scale, star-studded concert for International Peace Day as a platform for promoting peace among nations.

"Swizz Beatz is a perfect example of the caliber of artists who will be participating in the International Peace Concert," Garson stated. "This is a global opportunity for celebrities, musicians and world leaders to reach out and communicate to the rest of world how we can all join together in the road towards peace," he added.

The efforts made during the concert will benefit the cause for peace around the world. All proceeds will be donated towards a peace initiative.

For more information on the International Day of Peace Concert please visit www.Internationaldayofpeaceconcert.com

About Garson Entertainment

Garson Entertainment is run by industry visionary Rick Garson who has produced events seen by billions worldwide. Credits include the creation of the Billboard Music Awards, the Blockbuster Awards and America's Party Live from Las Vegas New Years Eve TV Special. An executive producer, promoter, and entertainment industry executive who has worked in film, television, sports, and music and is renowned for possessing groundbreaking initiatives and origination and implementation of corporate media-driven sponsorship packages for world tours, aligning the music industry's most prestigious acts with Fortune 500 companies.

About the International Day of Peace

The International Day of Peace was established unanimously by all member governments of the United Nations in 1981, with a UN General Assembly resolution. The day is devoted to "commemorating and strengthening the ideals of peace, both within and among all nations and people." It provides an opportunity for individuals, organizations and nations to create practical acts of peace on a shared date. This annual Peace Day marks individual and collective progress toward building a new culture of peace, and it is chance to reaffirm our common commitment to peace -- above all interests and differences of religion, race and culture worldwide.

Source: Garson Entertainment

CONTACT: Dara Busch, of Rubenstein Public Relations, for Garson
Entertainment, +1-212-843-8079, dbusch@rubensteinpr.com

Web site: www.Internationaldayofpeaceconcert.com

-------
Profile: intent