Nielsen Reports Growth of 3.6% in Hispanic and Asian U.S. Households for 2006-2007 Television Season

Nielsen Reports Growth of 3.6% in Hispanic and Asian U.S. Households for 2006-2007 Television Season

Provides Demographic Population Information for Asian Television Households for the First Time

NEW YORK, Aug. 24 /PRNewswire/ -- Hispanic/Latinos and Asians remain the fastest-growing national segments of the population, with television households for each increasing by 3.6 percent over last year, according to Nielsen Media Research.

Nielsen's National Universe Estimates (the estimate of television viewers within the population) also show that the number of Black or African American television households grew faster than the national U.S. average, 1.3 versus 1.1 percent, respectively (see Table 1).

Although Nielsen has previously released information on total Asian households, this is the first time that it has released information on national Asian demographics.

Table 1
Total U.S. Television Households by Race and Hispanic: 2006 and 2007

2006 UE 2007 UE Relative Change
TV HHs (000) (000) 2006 to 2007

Total 110,200 111,400 1.1 %
Hispanic 11,230 11,630 3.6 %
Asian 4,220 4,370 3.6 %
Black or African American 13,280 13,450 1.3 %

For more detailed information on these Universe Estimates, which become effective on August 28, 2006, see: http://www.nielsenmedia.com/nc/nmr_portal/pubdoc?guid=d81e026825d3d010VgnVCM100000ac0a260aRCRD

Nielsen Media Research annually reports television household estimates each September based on information from a variety of sources, including Claritas (a leading provider of demographic data), the United States Census Bureau, and Nielsen's own television samples.

About Nielsen Media Research

Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in ten markets and electronic set-metered service in 46 markets. For more information, please visit http://www.nielsenmedia.com/.

Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Computing, Intermediair) and trade shows. The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. VNU employs nearly 41,000 people and had total revenues of EUR 3.5 billion in 2005. For more information, visit http://www.vnu.com/.

Media Contact:

Gary Holmes: 646.654.8975

Source: Nielsen Media Research

CONTACT: Gary Holmes of Nielsen Media Research, +1-646-654-8975

Web site: http://www.nielsenmedia.com/
http://www.vnu.com/

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