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Thursday, August 24, 2006

Robert Traub Promoted to Senior Vice President, Retail Development, Nickelodeon & Viacom Consumer Products

Robert Traub Promoted to Senior Vice President, Retail Development, Nickelodeon & Viacom Consumer Products

New Responsibilities Include Developing International Retail Relationships for Expanded Slate of NVCP Properties

NEW YORK, Aug. 24 /PRNewswire/ -- Nickelodeon & Viacom Consumer Products has upped Robert Traub to Senior Vice President, Retail Development from Vice President. The announcement was made today by Leigh Anne Brodsky, President of Nickelodeon & Viacom Consumer Products (NVCP), to whom Mr. Traub will continue to report.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060824/NYTH113 )

"Bob Traub's contributions to the ongoing growth of NVCP have been tremendous. He has built a retail support team that is considered the gold-standard of the licensing world," said Brodsky. "During Bob's six-year tenure, our revenues have more than tripled -- largely due to the success of his team's programs at the retail level and I am thrilled to acknowledge his success," she said.

In his expanded role as Senior Vice President, Retail Development, Traub has been charged with building NVCP's international retail relationships and maximizing world-wide product presence for Nick Jr., Nickelodeon, Nickelodeon Movies, Paramount Pictures, Comedy Central, MTVN International and Spike TV licensed properties -- all of which are part of the Viacom family. Currently, NVCP products are sold in 23 countries world-wide, with an increasing number of retail partners operating globally. NVCP has recently expanded its licensing programs to include recent hit properties including Go, Diego, Go!; The Backyardigans; and Avatar: The Last Airbender. Traub will now develop domestic and international programs, business models and strategies for the full NVCP portfolio, that increase distribution, sell-in and sell-through in all retail classes of trade.

Traub will continue to manage his retail staff based in New York City, with satellite offices that recently opened in Bentonville, Arkansas and Minneapolis, Minnesota. He has built an award-winning team that over the last six years has collected seven LIMA awards for retail excellence and innovation -- and has been nominated for a total of nine. Traub's team builds consultative merchandising and marketing relationships with partners that have led to the success of properties such as Dora the Explorer and SpongeBob SquarePants, for a variety of retailers from mass market to specialty stores.

Before joining NVCP in January, 1999 -- Traub was Director of Marketing/Sales at Marvel Entertainment Group where he developed and executed specialty market sales and marketing programs. Prior to that, Mr. Traub spent several years at Nestle Frozen Foods Company.

Traub received a B.S. from Penn State University. He Lives in Randolph, New Jersey with his wife and two daughters.

Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world and such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B)

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060824/NYTH113
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN7
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: Jonathan Finn, +1-212-846-4082, or Danny Diaz, +1-212-846-5961

Web site: http://www.nick.com/

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