Kaiser Permanente Video Awarded Bronze 'Telly'

Kaiser Permanente Video Awarded Bronze 'Telly'

Continued Recognition in Diversity - Video Defines Intercultural Communication

OAKLAND, Calif., Aug. 23 /PRNewswire/ -- Kaiser Permanente has been awarded a Bronze "Telly" for the outstanding achievement of its video production, "Understanding the Cultural Framework of Communication." The educational video, produced by Kaiser Permanente National Diversity, introduces the components of intercultural communication and how they influence interactions in the workplace.

With 8.5 million members and 154,000 employees, Kaiser Permanente brings together members and staff of widely diverse backgrounds, values, beliefs, and norms. Quality patient care and effective teamwork depend on the ability to understand and communicate effectively. "Understanding the Cultural Framework of Communication" engages the audience with clear examples of differences in communication styles and health practices, offering pragmatic solutions for the cultural clashes that can ensue between biomedical culture and the patient's culture. The DVD includes a comprehensive facilitator's guide and participant's guide; two versions of the video offer flexibility with audiences and meeting length.

"This award validates the creativity and high standards that go into Kaiser Permanente's efforts to create an environment in which our members can receive culturally and linguistically responsive care," stated Gayle Tang, director, national linguistic and cultural programs. "We are deeply committed to providing culturally competent health care, and communication is a vital part of that."

Founded in 1978, The Telly Awards annually showcase the best work of advertising agencies, production companies, television stations, cable operators, and corporate video departments. Widely respected, over 12,000 international entries are received annually.

About Kaiser Permanente

"Understanding the Cultural Framework of Communication" (Linda Schaller, producer) is a production of Kaiser Permanente's National Diversity Program which includes National Linguistic & Cultural Programs. The National Diversity Program also includes The Institute for Culturally Competent Care, which develops training programs, tools, and resources for clinicians. The Institute promotes and disseminates innovative approaches developed at the Kaiser Permanente's Centers of Excellence in Culturally Competent Care. Kaiser Permanente is America's leading integrated health plan. Founded in 1945, it is a not-for-profit, group practice program headquartered in Oakland, Calif. Kaiser Permanente serves more than 8.5 million members in nine states and the District of Columbia. Today it encompasses the not-for-profit Kaiser Foundation Health Plan, Inc., Kaiser Foundation Hospitals and their subsidiaries, and the for-profit Permanente Medical Groups. Nationwide, Kaiser Permanente includes approximately 154,000 technical, administrative and clerical employees and caregivers, and more than 12,000 physicians representing all specialties.

www.kaiserpermanente.org

Source: Kaiser Permanente

CONTACT: Beverly Hayon of Kaiser Permanente, +1-510-271-6437, or
Beverly.Hayon@kp.org

Web site: http://www.kaiserpermanente.org/

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