Hurray! Retains Copyright of ''Mice Love Rice'' by Court Ruling

Hurray! Retains Copyright of ''Mice Love Rice'' by Court Ruling

BEIJING, Aug. 31 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (NASDAQ:HRAY), a leader in wireless music distribution and other wireless value-added services, artist development and music production, and wireless value-added services management software in China, announced today its controlled record company Hurray! Freeland has signed a copyright assignment contract to become the official right owner of ''Mice Love Rice'' under PRC copyright law.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO )

Freeland Group released ''Mice Love Rice'' in October 2004 and it became a number one hit in China in 2005. Freeland Group was subsequently involved in a litigation challenging its copyright ownership. The legal dispute was finally resolved in July 2006 in Freeland's favor after a series of court proceedings. Due to the ongoing litigation, copyright of ''Mice Love Rice'' was not assigned to Hurray! Freeland from Freeland Group when the music joint venture was first established at the end of 2005.

First released on Internet, ''Mice Love Rice'' became an instant hit within the online community before its popularity quickly spread to traditional media. At peak, the song recorded 6 million ringbacktone downloads in one month, generating revenues equivalent to the sales of 700,000 CDs. The song was not only number one hit in ringtone, ringbacktone and truetone downloads over mobile phones and Internet in China, but also made to Top 10 World list of Apple Computer's iTunes services in 2005.

About Hurray! Holding Co., Ltd.

Hurray! is a leading provider of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China through SMS, IVR, RBT, WAP, MMS and Java wireless value-added services platforms over mobile networks and through the Internet. The company also provides a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services.

In addition, Hurray! is a leader in artist development, music production and offline and online distribution in China through its majority controlled record labels Huayi Brothers Music and Hurray! Freeland Music.

Hurray! also designs, develops, sells and supports a service provisioning and management software for mobile operators in China to manage wireless value-added services.

Forward-looking Statements:

This press release contains statements of a forward-looking nature. These statements are made under the ''safe harbor'' provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as ''will'', ''expects'', ''believes'' and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that Hurray! may not be able to develop services incorporating the songs of its content partners which are timely and attractive to China's mobile phone users; uncertainty regarding the future level of consumer demand for wireless music services in China; the possibility that the song ''Mice Love Rice'' will not be as popular among China's mobile phone users as management expects; any risk that the copyrights of ''Mice Love Rice'' will cause; the risk that Hurray! cannot maintain the copyright assignment contract with the copyright-related right owner of "Mice Love Rice"; the continued competitive pressures in China's wireless value-added services market; changes in technology and consumer demand in this market; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:

Phoebe Meng
Investor Relations Manager
Tel: +86-10-8455-5532
Email: yfmeng@hurray.com.cn

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO
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PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840

Source: Hurray! Holding Co., Ltd.

CONTACT: Phoebe Meng, Investor Relations Manager of Hurray!,
+86-10-8455-5532, or yfmeng@hurray.com.cn

Web site: http://www.hurray.com/

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