Get Back on Your Feet With the Aflac Duck After Taking "The Fall"

Get Back on Your Feet With the Aflac Duck After Taking "The Fall"

New Television Commercial Shows How Aflac Can Help in a Time of Need

COLUMBUS, Ga., Aug. 19 /PRNewswire/ -- Today, Aflac announced the launch of a new commercial titled "The Fall," as part of the company's ongoing brand definition campaign that demonstrates how Aflac insurance helps customers focus on getting better and worrying less about their finances.

Every year, approximately 21 million people are injured in the home. Falls are one of the most common household injuries. As gutter-cleaning season approaches, safely using a ladder at home becomes increasingly important. There are roughly 180,000 emergency-room visits per year associated with household ladder use.

In "The Fall" a man realizes that Aflac will help him if he gets hurt and cannot work because of a home maintenance accident. The commercial shows a man on a ladder leaning against the roof of his house. He is cleaning debris from his gutters and roof and the ladder starts falling backward. He tries to grab hold of the roof but only catches the cable wire. The ladder continues to fall in slow motion, and he envisions various scenarios with the Aflac Duck coming to his aid. The duck helps him by providing money for groceries, his car and the cable bill.

"There are common accidents that can befall people in their everyday lives. This new commercial demonstrates that Aflac will be there in your time of need to give you peace of mind if something happens," said Dan Amos, chairman and CEO of Aflac.

"The Fall" combines the light-hearted humor of the duck -- he shops for groceries and drives the man's car -- with a more comprehensive message about how Aflac insurance may help with everyday expenses in a family's time of need. Similar to the successful "Mailbox" and "Pitchin' In" commercials that debuted earlier this year, the new ad shows how Aflac insurance policies can help customers maintain their quality of life when they are sick or injured and cannot work.

"The Fall" is the 27th installment in the popular Aflac commercial series. The advertisement was created by the Kaplan Thaler Group and is scheduled to debut nationwide on August 21. The spot will run on major networks and cable channels such as ABC, CBS, NBC, A&E, CNBC and Discovery.

About Aflac

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Aflac's insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for six consecutive years and Forbes magazine's Platinum 400 List of America's Best Big Companies for five consecutive years. In January 2006, Aflac was included in Fortune magazine's list of the 100 Best Companies to Work For in America for the eighth consecutive year. Aflac was also included in Fortune magazine's list of the Top 50 Employers for Minorities in August 2005, and in September 2005, Aflac Japan was named the Life Insurance Company of the Year at the Asia Insurance Industry Awards, sponsored by the Asia Insurance Review. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060819/CLSA001)
(Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO)

Media contacts -
Laura Kane
706.596.3493
FAX: 706.320.2288,
or lkane@aflac.com

Mechell Clark
706.243.8004
FAX: 706.320.2288,
or meclark@aflac.com

Analyst and investor contact -
Kenneth S. Janke Jr.
800.235.2667 option 3
FAX: 706.324.6330,
or kjanke@aflac.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060819/CLSA001
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Aflac Incorporated

Contact: Media, Laura Kane, +1-706-596-3493, or fax, +1-706-320-2288, or
lkane@aflac.com, or Mechell Clark, +1-706-243-8004, or fax, +1-706-320-2288,
or meclark@aflac.com, or Analyst and investors, Kenneth S. Janke Jr.,
+1-800-235-2667 option 3, or fax, +1-706-324-6330, or kjanke@aflac.com, all of
Aflac Incorporated

Web site: http://www.aflac.com/

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