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International Entertainment News

Friday, August 18, 2006

Former Mission: Impossible Star Launches Health Company

Former Mission: Impossible Star Launches Health Company

SCOTTSDALE, Ariz., Aug. 18 /PRNewswire/ -- Peter Lupus, star of the original Mission: Impossible TV series as well as former Mr. Hercules and fitness advocate for the last 50 years, has launched a new e-commerce health portal: www.peterlupusenterprises.com.

Lupus, 74, best known for his portrayal of strongman secret agent, Willy Armitage, from the original Mission: Impossible television series -- at one time shown in 108 foreign countries -- is one of the most respected and well-known figures in the nutrition and fitness industry.

"I am going on 50 years of promoting a healthy lifestyle and now it's time to share my secrets with the public," said Lupus.

The company's flagship product is Peter Lupus' Alive -- an anti-aging, detoxifying formula that delivers advanced immune system therapy and increases the body's energy output. The company has developed a line of natural health products, including multivitamins, liquids and supplements, which all have been professionally tested by nutritionists and biochemists. The products provide health solutions for people looking to lose weight, slow the aging process, re-build and re-strengthen the immune system, as well as increase their energy level and enhance their fitness goals.

In addition to his Mr. Hercules title, Lupus has held several other bodybuilding titles including Mr. Indiana and Mr. International Health Physique, and also has set multiple records for strength and endurance. In 2002, at age 70, he broke his own world record by lifting a total of 76,280 pounds in 27 minutes. In 2007, at age 75, Lupus is planning to break both of his own world records.

In addition, he has previously served on the California Governor's Council of Physical Fitness & Sports while Arnold Schwarzenegger was chairman, has owned and operated multiple health clubs and has been a special consultant to the nation's leading health spas for more than 40 years. The co-author of the Peter Lupus Guide to Radiant Health and Beauty and the Peter Lupus Celebrity Body Book, Lupus has also written several magazine articles and has appeared on numerous radio and television programs around the world as an advocate for health, fitness and nutrition.

For more information on Peter Lupus Enterprises, visit www.peterlupusenterprises.com or call 480-626-6055.

MEDIA CONTACT:
Sam Alpert/Ashleigh Hunt
David and Sam PR
602-685-1195
sam@davidandsampr.comashleigh@davidandsampr.com

Source: Peter Lupus Enterprises

CONTACT: Sam Alpert, sam@davidandsampr.com, or Ashleigh Hunt,
ashleigh@davidandsampr.com, both of David and Sam PR, +1-602-685-1195, for
Peter Lupus Enterprises

Web site: http://www.peterlupusenterprises.com/

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