College Colors Day - September 1, 2006

College Colors Day - September 1, 2006

Second Annual Celebration Goes LIVE With Country Music and College Football

ATLANTA, Aug. 15 /PRNewswire/ -- What do millions of college sports fans and Academy of Country Music Entertainer of the Year Kenny Chesney have in common? They will all be celebrating College Colors Day on September 1.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060815/CLTU045LOGO )

The second annual College Colors Day, a day when every college fan is encouraged to wear his or her favorite college apparel, will be capped off by a Kenny Chesney concert performance at the Saavis Center in St. Louis (Mo.), saluting College Colors Day titled The Road & The Radio Tour Salutes College Colors Day and a gridiron match-up, televised on ESPN, between Fresno State University and the University of Nevada in the inaugural College Colors Day Classic football game.

"These are two tremendous events tied to College Colors Day 2006 and we're excited to be partnered with Kenny Chesney, as well as Fresno State and Nevada," said Pat Battle, president and CEO for the Collegiate Licensing Company (CLC). "Now we just need every college fan out there to wear their college gear on September 1 to celebrate their favorite college or university."

College Colors Day, created by The Collegiate Licensing Company and its Consortium of colleges and universities, coincides with "back to campus" and the kick-off of the college football season. College Colors Day seeks to celebrate and promote the traditions and spirit that drive collegiate athletics by encouraging fans, alumni and students from across the country to wear apparel of their favorite college throughout the day of September 1, 2006.

Throughout the month on August, life-sized Kenny Chesney signs will be displayed in college town retailers across the country to help promote College Colors Day 2006 and Chesney's new "LIVE" album, which will be in stores September 19. In all, hundreds of collegiate retailers are expected to promote the holiday with in-store displays and promotions. In addition, online retailers such as CBSSportsline.com, CSTV.com, FootballFanatics.com, Rivals.com and ESPNShop.com will run special college retail promotions on their web sites.

To learn more about College Colors Day 2006 or to register your organization to participate in College Colors Day by wearing college apparel, visit www.collegecolorsday.com.

About The Collegiate Licensing Company:

The Collegiate Licensing Company is the oldest and largest collegiate licensing agency in the nation. CLC currently represents more than 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy, and the NCAA (including the Men's and Women's Final Four, the College World Series, and all NCAA Championships). Headquartered in Atlanta (USA), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development.

About the Kenny Chesney - The Road & The Radio:

The Road & The Radio, which was Chesney's fourth consecutive project to debut at #1 in any genre, is approaching triple platinum - in part on the momentum of the heart-tugging "Who You'd Be Today" and the multiple week #1 "Living In Fast Forward" and "Summertime." With album sales in excess of 25 million and now a pair of ACM Entertainer of the Year nods, Chesney's forged a broad connection by celebrating the moments and magic that mark life as real people know it and live it.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060815/CLTU045LOGO
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN#1
PRN Photo Desk, photodesk@prnewswire.com
Source: The Collegiate Licensing Company

CONTACT: Derek Hughes of The Collegiate Licensing Company,
+1-770-799-3245, or dhughes@clc.com

Web site: http://www.clc.com/
http://www.collegecolorsday.com/

-------
Profile: intent