Buongiorno Announces the Acquisition of the U.S. Company Rocket Mobile, Leading QUALCOMM BREW Developer of Wireless Applications [1]

Buongiorno Announces the Acquisition of the U.S. Company Rocket Mobile, Leading QUALCOMM BREW Developer of Wireless Applications [1]

MILAN, Italy, August 3/PRNewswire/ -- Buongiorno USA, Inc., the US subsidiary of the Buongiorno SpA
Group (MTAX STAR, Italian Stock Exchange: BNG), a multinational operating in
the market of multimedia content via telephone and digital channels, signed
the final agreement to acquire up to 100% stake in Rocket Mobile, Inc..

Founded in 2001, Rocket Mobile is a Silicon Valley-based firm
(Los Gatos, California - US). It is at the forefront of delivering multimedia
and messaging software for mobile handsets.

The company creates advanced applications that drive high
end-user satisfaction for partners operating in the wireless industry,
including handset manufacturers, wireless operators and content providers.
Partners include Motorola, Verizon Wireless, Alltel, Samsung Electronics,
Sony BMG, Qualcomm, Sharp, Kodak, National Geographic, Corbis, and others.

Rocket Mobile developed one of the first mobile applications
to receive TRUE BREW certification in the US and since then, they've
continued to leverage this technology to develop sophisticated applications
that have earned them four QUALCOMM BREW Developer awards.

The messaging applications offered by Rocket Mobile are
preloaded by handset manufacturers ("Factory Pre-load"); Rocket Mobile's
consumer applications are available for download from leading BREW operators
worldwide ("Retail Business").

"The cutting-edge applications and services developed by
Rocket Mobile have a broad technical reach that add value to the entire
wireless value chain. The inclusion of Rocket Mobile will widen Buongiorno's
range of quality Value Added Services, adapting it to the BREW world.
Moreover, thanks to relations developed by Rocket Mobile, Buongiorno will be
able to strengthen its relationships with US wireless operators, thus
accelerating the B2B distribution channel" stated Andrea Casalini, Chief
Executive Officer of Buongiorno SpA.

Rocket Mobile closed financial year 2005 with revenues[2]
totalling approx. USD 5 million, Gross Margin of USD 4.2 million, and
operating income amounting to USD 0.27 million (as per tax return). For the
2006 financial year, Rocket Mobile expects to achieve revenues totalling
approx. USD 10 million, Gross Margin of USD 8 million, and operating income
amounting to about USD 2.2 million. 2006 half-year results were in line with
the business plan.

The acquisition of Rocket Mobile's share capital will be
carried out by cash by the US subsidiary of Buongiorno USA, Inc., for a total
amount of USD 17 million, plus net current assets. An earn-out of up to USD
10 million may also be paid, provided that Rocket Mobile reaches a pre-set
EBITDA in the 12 months after the signing of the contract.

50% of the fixed amount will be covered by a capital increase
of Buongiorno USA, Inc. that will be subscribed by Mitsui & Co., Ltd. for the
stake already held in the share capital of the company. The remaining 50%
will be covered through an intra-group financing by the Parent Company in
favour of Buongiorno USA, Inc..

To finance this transaction, Buongiorno SpA will use currently
available liquid funds as well as a limited part of the Euro 30 million
medium-term credit line approved by the Board of Directors in May 2006.

Payment of the fixed part will be made in a single instalment
on the closing date, which is scheduled for early September.

Rocket Mobile will continue to operate as a business unit of
the Group and Wayne Yurtin will keep his position as President and CEO of
Rocket Mobile. Further confirming his long-term commitment, Wayne Yurtin - as
the majority selling shareholder of Rocket Mobile - is committed to
re-investing at least USD 1 million of his own income to the acquisition of
Buongiorno shares on the market within three months of the closing date and
to holding the shares for 12 months.

[1] BREW is a solution created by QUALCOMM (www.qualcomm.com)
to develop and distribute wireless applications, adopted especially by
operators using wireless CDMA technology. This technology is widespread in
the US, Asia, Latin America and Australia. BREW offers a powerful development
platform with many functions, and also a sophisticated integrated system of
distribution of applications to users. For further information:
http://brew.qualcomm.com/brew/en/

[2] Rocket Mobile's profit and loss account is based on the cash account
model

Source: Buongiorno Vitaminic SPA

Contacts: Monica Montefusco, Global PR & Events Manager, Email: monica.montefusco@buongiorno.com

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