And 1 Streetball Star Waliyy 'Main Event; Dixon and Rapper Chuck D. Co-Host New Streetball Instruction for Television
And 1 Streetball Star Waliyy 'Main Event; Dixon and Rapper Chuck D. Co-Host New Streetball Instruction for Television
New On Demand Television Series Launches on sportskool August 3
NEW YORK, Aug. 3 /PRNewswire/ -- sportskool teams up with Waliyy "Main Event" Dixon and Public Enemy rapper Chuck D to boost On Demand television viewers onto the gritty ball courts of New York City for a serious lesson in playground basketball, otherwise known as "streetball." Learn how to break all the rules without destroying the integrity of the game with step-by-step instruction for all of Main Event's signature moves, including the windmill and the notorious 360 dunk. Streetball instruction launches on sportskool on August 3.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060803/NYTH035 )
Shot on location at Behagen Park in Bronx, New York, "Main Event" gives in-depth instruction on how to execute astonishing plays, dunks, passes, defense maneuvers, and of course, how to make a name for yourself on the playground. New York City's Holocombe Rucker Park became the birthplace of streetball in 1946 when a NYC Parks employee hosted a basketball tournament to give local kids something to do. Rapidly increasing in popularity, these amateur games soon gained credible recognition when NBA stars flocked to the court to see if they had the skills necessary to make it on the streets.
Currently competing in the 2006 And 1 Mixtape Tour, Waliyy "Main Event" Dixon, has managed to become one of the most credited streetballers in the game. Dixon began playing ball when he was 9 years old. Now at 6 foot-4- inches, Dixon is truly a force to be reckoned with and you can integrate all of his training, skills and signature moves into a unique style that's all your own only on sportskool.
About sportskool
Launched by Rainbow Media in 2004, sportskool is the first television network dedicated to delivering in-depth sports expert instruction and coaching for a wide range of sports and athletic activities. sportskool helps athletes of all ages take their game to the next level by offering guidance and insider tips from the world's best athletes. The network -- featuring exclusive and original programming custom-built for On Demand television -- boasts some of the most recognizable names in sports, including Mia Hamm, Bode Miller, Tony Gwynn, Bill Walton, Mike Vallely (Mike V.), tennis coach Brad Gilbert and renowned training and performance expert, Mark Verstegen. sportskool is currently available to over 20 million digital cable subscribers nationwide. For more information, visit http://www.sportskool.com/
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060803/NYTH035
PRN Photo Desk, photodesk@prnewswire.com
Source: sportskool
CONTACT: Sommer Hixson, Vice President of Public Relations of Mag Rack,
+1-646-273-7383, shixson@rainbow-media.com; or Sal Cataldi of Cataldi PR,
+1-212-244-9797, sal@cataldipr.com, both for sportskool
Web site: http://www.sportskool.com/
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