Virgin Mobile USA is Down with Exclusive Content from Yung Joc

Virgin Mobile USA is Down with Exclusive Content from Yung Joc

Customers Get 'First Dibs' on 10 Exclusive Ringtones and Interview Excerpts

WARREN, N.J. and NEW YORK, July 24 /PRNewswire/ -- Red hot Atlanta native and rising hip-hop talent Yung Joc has signed on as the latest music artist to offer "First Dibs" on exclusive mobile content to Virgin Mobile wireless customers, according to Virgin Mobile USA and Block Entertainment/Bad Boy Records.

Virgin Mobile customers are now the only wireless customers in the U.S. with access to a cappella and instrumental ringtone versions of 10 of Joc's hottest tracks, including new takes on "It's Goin' Down" -- the track currently burning up the Hot Rap and Hot R&B/Hip-Hop chart. Virgin Mobile's four million customers also have the unique opportunity to hear from Yung Joc first-hand, through original interview excerpts included in the First Dibs program.

"Virgin Mobile is staying ahead of the curve by adding Yung Joc to our roster of First Dibs artists," said Dominick Tolli, vice president, Mobile Data Services for Virgin Mobile USA. "We're bringing our customers the hottest, most sought-after songs from fresh new artists, including unique content they can't find anywhere else."

In addition to the 10 exclusive ringtone tracks, this First Dibs deal offers access to 20 other non-exclusive Yung Joc ringtones. Virgin Mobile customers can download First Dibs content by visiting http://www.virginmobileusa.com/, or directly from their Virgin Mobile handsets.

About Virgin Mobile USA, LLC:

Launched nationally in July of 2002, Virgin Mobile USA, LLC is the nation's first wireless network created for and defined by youth. Virgin Mobile is a joint venture between Sir Richard Branson's Virgin Group and Sprint Nextel, which operates one of the largest 100-percent digital, nationwide PCS wireless networks in the United States. The country's first mobile virtual network operator (MVNO), Virgin Mobile's four million customers have access to a service portfolio that includes multiple voice pricing options, a full range of handsets and a broad array of messaging, music and mobile content offerings -- without long-term contracts. In addition, J.D. Power and Associates has recognized Virgin Mobile for providing "An Outstanding Customer Service Experience" under its Certified Call Center Program.(SM)

Virgin Mobile phones are available at more than 25,000 stores, with Top-Up cards available at more than 80,000 locations nationwide. Virgin Mobile products can also be purchased online at http://www.virginmobileusa.com/ or by calling Virgin Mobile At Your Service (1-888-322-1122).

About Bad Boy Records

Bad Boy Records was formed in 1994 by Sean "P. Diddy" Combs. In just over ten years, under the guidance of Combs, Bad Boy has grown to become one of the most dominant urban labels in the music business, with acts that have had significant crossover success. Bad Boy Records has sold more than 75 million records worldwide and its Grammy Award-winning catalog and roster of multi- platinum artists include B5, Boyz N Da Hood, Mase, Carl Thomas, 8 Ball & MJG, Mario Winans and P. Diddy himself. Bad Boy has been home to popular rappers such as Notorious B.I.G., The Lox, and Mase, as well as R&B stars Faith Evans and 112 and pop group Dream.

Source: Virgin Mobile USA

CONTACT: Alysa McKenna of CooperKatz & Co., +1-212-455-8023,
amckenna@cooperkatz.com

Web site: http://www.virginmobileusa.com/

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