The View's Elisabeth Hasselbeck Embraces New Organic Baby Formula From Bright Beginnings

The View's Elisabeth Hasselbeck Embraces New Organic Baby Formula From Bright Beginnings

Ultra Bright Beginnings(TM) ORGANIC Now Available to All Retailers Nationwide

GORDONSVILLE, Va., July 17 /PRNewswire/ -- TV personality and working mother Elisabeth Hasselbeck is joining moms across America in celebrating a brand new organic formula option for their babies. Hasselbeck, the "spokesmom" for the Bright Beginnings brand, is among the newest proponents of Ultra Bright Beginnings(TM) ORGANIC, the first national brand organic baby formula available for national distribution.

(Photo: http://www.newscom.com/cgi-bin/prnh/20051020/DCTH025 )

Made in Vermont and certified organic in accordance with USDA regulations, Ultra Bright Beginnings(TM) ORGANIC contains organic fat, protein, and carbohydrate sources, and is produced without using pesticides, added growth hormones, or antibiotics.

"Given the choice, every mom wants to do what is best for her children's health," Ms. Hasselbeck said. "That is what makes the launch of Ultra Bright Beginnings ORGANIC so exciting. It means that for the first time, formula- feeding moms across America have an accessible and affordable organic alternative for their children, and can join the 'organic revolution' that is clearly sweeping the nation."

Like all Ultra Bright Beginnings formulas, Ultra Bright Beginnings ORGANIC offers the highest levels of DHA among national formula brands.* Ultra Bright Beginnings ORGANIC contains 19 mg of DHA* per 100 Calories, compared to the non-organic national brands: 17 mg for Enfamil(R) LIPIL(R), 8 mg for Similac(R) Advance(R) and 16 mg for Good Start(R) SUPREME with DHA and ARA.*

DHA and ARA** are nutrients naturally found in breast milk that are essential for babies' mental and visual development. Developing infants cannot efficiently produce their own DHA and ARA and must rely on these fatty acids through breast milk or supplemented formula.(1)

"Moms like Elisabeth know that a healthy start in life comes from breast milk or a formula designed like breast milk to satisfy the unique nutritional needs of growing babies," said Paul Manning, CEO of Bright Beginnings Nutritionals. "Our new organic baby formula is designed to help formula- feeding moms provide their babies with the very best nutritional options available."

About Ultra Bright Beginnings Infant Formula

Ultra Bright Beginnings ORGANIC (MSRP $23.99) comes in a powder form and is sold in a 25.7 oz. (730 g) can in major retail outlets nationwide, including HEB, Wegmans, Giant, Albertsons, and Harris Teeter. A complete list of retailers, on-line purchasing options, and free sampling information is available at www.brightbeginnings.com.

Bright Beginnings offers additional Ultra formulas, including Ultra Bright Beginnings(TM) Soy Infant Formula and Ultra Bright Beginnings(TM) 2 (Follow- On) for older infants, that also contain the highest levels of DHA available.* Bright Beginnings' formulas meet all FDA standards and the recommendations of the World Health Organization for DHA and ARA.(2)

About Bright Beginnings

Bright Beginnings powdered infant formulas are manufactured by PBM Nutritionals in the only ISO 9001:2000-certified, infant formula-manufacturing facility in the United States. Based in northern Vermont, the facility has been manufacturing infant formulas for more than 20 years.

Bright Beginnings Nutritionals is part of the PBM family of companies. PBM is privately owned and based in Gordonsville, Va. The PBM family of companies specializes in manufacturing, distributing and marketing consumer food, nutritional and pharmaceutical products. The PBM family of companies consists of PBM Products, PBM Nutritionals, PBM Pharmaceuticals and PBM International.

Contact: Joe Shields, Director of Public Relations, (800) 959-2066 ext. 131, or jshields@pbmproducts.com

*docosahexaenoic acid
**arachidonic acid

*** NOTE: Ultra Bright Beginnings' increased DHA level has not been directly proven to result in superior performance in supporting infant development vs. other leading national brands.

(1)Information provided by Martek Biosciences Corporation. For more information, please call 1-888-OK-BRAIN or visit www.Martekbio.com.

(2)FAO/WHO Joint Expert Consultation. Fats and Oils in Human Nutrition. FAO Food and Nutrition Paper #57. 1994.

Enfamil(R) LIPIL(R) are registered trademarks of Mead Johnson & Co.
Similac(R) Advance(R) are registered trademarks of Abbott Laboratories.
Nestle(R) Good Start(R) are registered trademarks of Nestle USA.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051020/DCTH025
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Bright Beginnings Nutritionals

CONTACT: Joe Shields, Director of Public Relations of Bright Beginnings
Nutritionals, +1-800-959-2066 ext. 131, or jshields@pbmproducts.com

Web site: http://www.brightbeginnings.com/
http://www.martekbio.com/
http://pbmproducts.com/

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