TV Land to Debut New TVLand.com in August

TV Land to Debut New TVLand.com in August

Website Relaunch Features New Broadband Video Player that Brings the Good, Weird and Wonderful Things You Love About TV to the Web

TVLand.com First to Feature Free Streaming Full-Length Episodes of Cult-Classic Star Trek Series on the Web

PASADENA, Calif., July 13 /PRNewswire/ -- TV Land will relaunch the network's website, TVLand.com on August 24, 2006, it was announced today by Larry W. Jones, President, TV Land and Nick at Nite. Just like the network, the website will give viewers access to a library of timeless TV shows and off-beat content sure to please passionate TV fans. The centerpiece of the new TVLand.com is a broadband video player that enables users to experience the good, weird and wonderful content on their very own computer screens. From a guy who performs TV theme songs with his hands to a collection of TV Land's critically-acclaimed interstitial series as well as hundreds of exclusive celebrity interviews, the new TVLand.com will be an entertainment destination for Baby Boomers, the first generation to grow up with television.

"TVLand.com has been serving classic TV fans on the Web for nearly ten years," states Larry W. Jones, President, TV Land and Nick at Nite. "Now, we have created an online destination that not only fulfills what viewers love about TV Land, but also features the fun and off-beat content that doesn't lend itself to a linear television schedule. This site will serve as an entertainment resource rather than just another screen on which to watch programming. It is truly unique and very exciting and is the natural next step in TV Land's evolution."

As in the past, TVLand.com will continue to offer exclusive sneak peeks of upcoming TV Land acquired and original programming, games, community bulletin boards, and information about classic TV shows and stars. Additionally, the broadband player will feature several categories of video including:

* Full-length Episodes: Each month, a new cornerstone programming event
will be featured on the player. The showcase will allow users to view
full-length episodes of the featured series as well as access to shows
that have never been available for free on the Web including Star Trek.
The schedule of upcoming series available for viewing includes un-cut
episodes and bonus footage of Daniel Boone as well as select moments,
outtakes and bloopers from Three's Company in September. Mr. T's
upcoming original series I Pity The Fool will be the site's primary
focus in October; Star Trek in November; and in December, the work of
Marlo Thomas will be offered including the celebrated special Free To Be
You And Me and full episodes and bonus footage from That Girl.

* TV Land Originals: Episodes and clips from TV Land's original
programming including the TV Land Awards, Sit Down Comedy with David
Steinberg and I Pity The Fool. Additionally, fans can find sneak peeks
of upcoming episodes, previews and clips.

* Retromercials: Some of the best programming -- and most memorable
catchphrases -- comes from Madison Avenue's best commercials. Check out
this channel to see the classics that allow fans to relive great lines
like "You sunk my battleship," "Pretty sneaky, Sis" and "Where's the
Beef?" Dozens of instantly recognizable TV ads from: Wendy's, Starkist
Tuna, Reese's Peanut Butter Cup (the kids who said "You got your
chocolate in my peanut butter" were Donny Most and Robbie Benson!), Raid
Bugs, Cracker Jack starring Jack Guilford, 9 Lives Cat Food Company,
Battleship, Connect Four and many more will be available on the player.

* Promos: TV Land is opening up the vault and uploading classic and recent
promos that viewers know and love. From selling an imaginary product
called "Twip," to the world's shortest fully-realized situation comedy
(60 Second Sitcoms), TVLand.com reminds viewers why they love classic TV
so much. Additionally, fans can access TV Land's newest series of
interstitials hosted by the CBS Early Show correspondent Dave Price
which explores the impact of television on pop culture entitled "Here's
the Story." This portion of the player will also feature "TV Land
Rocks," a mockumentary series focusing on fictitious classic TV tribute
bands including a Gilligan's Island tribute band called "Radio
Castaways," a song performed by the Addams Family band entitled
"Pugsley's Sister" and a behind-the-scenes documentary on the Little
House on the Prairie tribute band called "The Half Pints."

* Classic Clips: TV Land has the most beloved shows on television -- now
TV fans can expect to see some of their favorite scenes in this portion
of the player. This is the ultimate "best of" tool for TV fans
including clips from: the "Vitameatavegemin" and "Chocolate Factory"
episodes of I Love Lucy; the famous scene from The Andy Griffith Show
when a goat full of dynamite terrorizes Mayberry; Good Times' emotional
moment when the Evans family is rocked by the death of James; Sammy
Davis, Jr. kissing Archie Bunker on All in the Family; Marsha's famous
"Oh my nose" scene on The Brady Bunch; Sanford and Son's Fred meeting
Lena Horne; Sam and Diane's first kiss on Cheers along with Woody's
"Kelly, Kelly, Kelly" song; Fonzie jumping the shark on Happy Days;
Geraldine and Reverend Leroy clips from Flip Wilson; and the Little
House on the Prairie clip in which Nellie flies down a hill and lands in
a pond. See these clips and more along with information on how TV fans
can tune-in to see full episodes of their favorite series on-air.

* Celebrity Interviews: Hundreds of exclusive celebrity interviews can be
found on this channel of the player including Mary Tyler Moore, Mr. T,
Jaclyn Smith, Drew Carey, Ted Danson, Cedric the Entertainer and many
more, as they talk about their lives and experiences in entertainment.

TVLand.com has been serving classic TV fans for nearly ten years by offering users exclusive video content, celebrity interviews, games, theme songs, bulletin boards and more. In 2005, TV Land Online was awarded an Emmy for Outstanding Achievement in Enhanced Television for its TV Land Awards All Access Pass. Additionally, in June 2006, FamilyTable.info, the website for TV Land and Nick at Nite's pro-social initiative, was recognized with a Gold Award -- the highest honor in its class -- in the education category at The Broadcast Designers Association Awards as well as the Silver Promax Award. The BDA Awards are widely recognized as the ultimate accolade for outstanding design contributions in electronic media and the Promax Awards are the industry's top honors for outstanding marketing and promotion in the broadcast and electronic media industries.

TV Land and all related logos and titles are trademarks of Viacom International Inc.

Now seen in over 87 million U.S. homes, TV Land's program mix features popular dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial environment, all programmed with a specific audience in mind -- the first generation of Americans to grow up watching television and features all-time Classic hits like All in the Family, I Love Lucy, The Andy Griffith Show, and Bonanza.

MTV Networks, a division of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Viacom

Viacom is a leading global entertainment content company, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom's world- class brands include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 120 networks around the world), BET Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. More information about Viacom and its businesses is available at http://www.viacom.com/.

Source: TV Land

CONTACT: Rachel Sandler, +1-212-846-4412, Vanessa Reyes-Smith,
+1-310-752-8081, both of TV Land and Nick at Nite

Web site: http://www.tvland.com/
http://www.viacom.com/
http://www.nick.com/

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