MultiVu Video Feed: Get With the Program: New Technology Takes High Definition to the Next Level

MultiVu Video Feed: Get With the Program: New Technology Takes High Definition to the Next Level

HD-DVD is the Disc Technology of the Future

NEW YORK, July 13 /PRNewswire/ -- If you're not tuned in to high definition television now, it's time to get with the program. By 2008, 37 million U.S. households will receive high-definition programming -- and more than 100 million HDTV units will have shipped to retailers nationwide. And it doesn't stop there...

Now, new technology is further enhancing the way we view our favorite movies, games and TV shows. It's called high-definition DVD or HD-DVD. The new discs are enhanced to hold more content than a standard DVD. And, the new DV-DVD players are backwards compatible with most existing DVDs, meaning consumers can use their existing discs on the new players!

Major Hollywood studios are also taking note. Several studios have announced the release of new movie titles and the re-release of older classics in HD-DVD. For more, go to http://www.toshiba.com/ .

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Thursday, July 13th, 2006 Friday, July 14th, 2006
1:30 PM - 1:45 PM ET 1:30 PM - 1:45 PM ET
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NEWS: GET WITH THE PROGRAM! INTRODUCING HD-DVD, THE NEWEST TECHNOLOGY THAT'S CHANGING THE WAY WE WATCH THE TUBE!

FORMAT: News Package With Extra Soundbites and B-roll.

ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/22327/consumer.shtml

SOUNDBITES:
-- Jodi Sally, V.P. Marketing, Toshiba America Consumer Products, Digital
Audio Video Group

B-ROLL INCLUDES:**HD-DVD players**Consumers using the new discs**Movie clips**HD-DVD movie titles**

VIDEO PROVIDED BY: Toshiba

Video: Hard copy requests, downloadable MPEG2, contact information and
more available at http://www.prnewswire.com/broadcast/22327/press.shtml
Source: Toshiba

CONTACT: For technical information or hard copy, please call:
MultiVu Media Relations, 1-800-653-5313 ext. 3

Web site: http://www.toshiba.com/

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