Sprint's Steve Gaffney to Present Mobile Entertainment Session at C4-Sports Show

Sprint's Steve Gaffney to Present Mobile Entertainment Session at C4-Sports Show

HUNT VALLEY, Md., July 13 /PRNewswire/ -- Steve Gaffney, director of National Sports Marketing at Sprint Nextel Corporation (NYSE:S), will present an educational session at the C4-Sports Electronic Media and Technology show on July 18 at the Las Vegas Convention Center. Gaffney's presentation, "Bringing Fans Closer to the Games They Love: Sports as Mobile Entertainment," will focus on the mobile world of sports, which is becoming one of the fastest-growing and most influential segments in the wireless arena.

Gaffney will explore the roots of sports as mobile entertainment as well as the user trends that have compelled the sports industry to view mobile devices as an integral tool in bringing fans closer to the games they love. Drawing on his knowledge and experience with NASCAR Nextel Cup Series Racing and as caretaker of sponsorships with the National Football League and the U.S. Ski and Snowboard Association, Gaffney will reveal what's hot, what's new, and what's next on the mobile phone for everyone from the professional sports to fantasy league fan.

"Sports is so heavily driven by information flow, and now that HDTV and the Internet have been integrated, it is only natural for people to look for a 'next place' to consume information; that is the mobile platform," said Gaffney. "My presentation will discuss the nail-biting, heart-pounding adrenaline rush sports fans can find only in one place -- the palms of their hands."

Gaffney's presentation will also touch on issues such as rights management and production specifically for the small screen. He will also offer attendees a look at some of the cutting-edge features Sprint's NFL Mobile application offers football fans -- exclusively on Sprint handsets.

"Sprint is quickly becoming an industry leader in providing more fully and richly delivered content over mobile devices, such as NFL highlights and game- day information, and we are moving toward sports programming that is specifically designed for the wireless environment. I am excited to be participating in C4 and educating attendees on this popular subject, and I am looking forward to learning from other industry leaders about other sports technologies," Gaffney added.

"Because our society has become mobile by nature, it is now essential to have news content delivered to us in this fashion, whether it's business and stock reports or sports scores and highlights," said Gene Sanders, general manager, C4-Sports. "Steve has tremendous knowledge about the rising trend of content delivery through handheld devices as well as how to leverage sponsorship agreements to include content elements that enhance the fan experience. We are confident that C4 registrants attending his presentation will learn about the current state of wireless content delivery and will discover what the future holds."

At Sprint, Gaffney is responsible for managing the company's national sports sponsorships, including the PGA of America, Sprint Center, as well as the National Football League and U.S. Ski and Snowboard Association mentioned above. In addition, Gaffney drives the national marketing strategy behind the company's NASCAR Nextel Cup Series sponsorship.

Prior to his appointment at Sprint, Gaffney served as the director of Nextel Cup Marketing for Nextel Communications. His responsibilities included development and execution of the national marketing strategy and initiatives leveraging Nextel's position as title sponsor of NASCAR's premier racing series. Before joining Nextel, Gaffney was group director/consulting at Octagon Marketing, where he had primary responsibility for management of the NASCAR Nextel Cup sponsorship.

For more information or to register for the C4-Sports show online, visit http://www.c4-sports.com/.

About C4-Sports

C4-Sports is the only exclusive exposition and conference dedicated to the sports content industry. Attracting athletic directors, facility managers, sports broadcasters, coaches, and athletes from across the nation, it will provide exhibitors with the unique opportunity to network with these professionals. More than 5,000 sports professionals are expected to converge in Las Vegas on July 17-19 for this dynamic marketplace of sports technologies, products, services, and ideas. More information about C4-Sports is available online at http://www.c4-sports.com/ .

Agency Contact: C4-Sports Contact:
Peggy Stalhut, Wall Street Communications Gene Sanders, General Manager
Tel: +1 631.423.4128 Tel: +1 703.287.5974
E-mail: peggy@wallstreetcom.tv E-mail: gsanders@c4-events.com

Source: C4-Sports

CONTACT: Peggy Stalhut of Wall Street Communications, +1-631-423-4128,
peggy@wallstreetcom.tv; Gene Sanders, General Manager, C4-Sports,
+1-703-287-5974, gsanders@c4-events.com

Web site: http://www.c4-sports.com/

-------
Profile: intent