Online Revenue Made Easy

Online Revenue Made Easy

PORTLAND, Maine and AUGUSTA, Ga., July 11 /PRNewswire/ -- A Portland, Maine Technology Company has come up with a great idea. NBC 26 in Augusta, GA. will see the results.

Local Thunder(SM) -- pioneers in local online shopping -- has partnered with NBC 26 (WAGT Television, Inc.) to create Local Express(SM) landing pages, dynamically built web pages that will provide WAGT with a turnkey revenue solution and exclusive local on-line shopping environment. The landing pages will highlight advertiser content and will be branded with the look of WAGT's media property.

"Advertisers are redirecting significant portions of their broadcast budgets to the Internet," said Local Thunder COO, Jim Boutin. "Businesses that have never advertised on broadcast TV are spending money on local online advertising. Consumers are looking for shopping environments and advertiser content, not programming environments and news content," Boutin added. That's the concept behind Local Thunder.

Local Thunder is a team of developers, marketers and multimedia experts specializing in localization strategies and tactics. "We have developed a revolutionary new application that will allow progressive thinking media properties to approach non-traditional revenue in an entirely new way," said Boutin. "That's what makes our partnership with WAGT that much more exciting," he added.

WAGT-TV is an NBC affiliate in Augusta, GA. As forward thinkers, they recognized an opportunity to tap into the almost $6 billion that local online advertisers will spend in 2006. Jeffrey Marks, General Manager, is well aware of the need for stations to diversify. "Television stations are asking themselves, how do we monetize the Internet?" he said. "Local Thunder is a very good answer," he added.

"Local Thunder's unique program allows us to reach businesses that did not think they could afford to advertise on our stations. And it virtually assures that they will see new customers almost from the start. It's revenue from an untapped source, combining the power of television and the Web," said Marks.

For additional information and research, contact:
Steve Dodge
Local Thunder
sdodge@localthunder.com
1-866-781-9360

Local Thunder, based in Portland, Maine, provides media properties with a turnkey solution for capturing local online advertising and e-commerce revenues. With Local Thunder's solutions, media properties can increase revenues from current advertisers, attract new advertisers, and reach out to a whole new group of local advertisers who are advertising only online.

Source: Local Thunder

CONTACT: Steve Dodge of Local Thunder, +1-866-781-9360,
sdodge@localthunder.com

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