Players Network and Alta Loma to Co-Produce 'Playboy's Women of Poker' TV Series

Players Network and Alta Loma to Co-Produce 'Playboy's Women of Poker' TV Series

Ladies to Go All-In for the Chance to Take It ALL OFF!

LAS VEGAS, July 11 /PRNewswire-FirstCall/ -- The Players Network (BULLETIN BOARD: PNTV) announced today that it has signed a contract with Playboy Enterprise's Alta Loma Entertainment to co-produce "Playboy's Women of Poker," a multi-part television series that will feature beautiful women competing to become members of Playboy's Poker Team and win all the perks that go with it, including the potential of appearing in a Playboy Magazine pictorial.

Mark Bradley, CEO of Players Network stated, "The combination of poker, sexy women and the Playboy brand is a successful formula for an exciting television series. We are looking forward to working with Playboy to build 'The Women of Poker' franchise into a strong business venture that will create ongoing revenues for both companies."

Women interested in this unique opportunity should register on the Players Network website (www.playersnetwork.com) and then participate in one of five regional qualifying Texas Hold'em tournaments held throughout the United States at which time they will also do a test photo shoot. A total of thirty beautiful women who have what it takes to model for Playboy (six finalists from each of the five regionals) will win a trip to Las Vegas to compete in the televised finals. The six women who accumulate the most points through their poker and modeling skills at the final event will become members of Playboy's Poker Team, attend parties at the Playboy Mansion, and potentially appear in Playboy Magazine or on Playboy.com as Cybergirls. As members of Playboy's Poker Team, the winners will make public appearances, play in charity tournaments and participate in other promotional events.

Michael Berk, President of Production for Players Network and creator of the series said, "The Playboy brand is hotter than ever. E! Entertainment's 'The Girls Next Door' is one of the hottest TV shows on air. And poker on television has never been hotter. The opportunity to combine Playboy and poker is a win/win situation for both companies."

Jason Burns, Vice President of Production for Alta Loma Entertainment said, "While Playboy often conducts searches for the most beautiful women in the world, this is the first time any woman who has dreamed of being part of Playboy can win her way in based not only on her physical assets, but also on her mental acuity and competitive skills. We very much look forward to this unique combination of a reality series and poker tournament."

Contacts:
Players Network, Inc.
Daniel Hall / 702-895-8884

Playboy Entertainment Group
Matt Kalinowski / 323-276-4214/ mkalinowski@playboy.com

About Players Network:

Players Network is a Media, Marketing and Merchandising Company focusing on the Gaming Lifestyle, producing and distributing original content for its own VOD Channel on Comcast in ten-million homes, for its Broadband Network at playersnetwork.com, for DVD Home Video, mobile platforms, and through worldwide television syndication. Players Network has a 10-year history of providing consumers with quality gaming lifestyle content, and the gaming industry with strategic partnership services in Las Vegas, Atlantic City, and throughout the worldwide gaming industry.

About Playboy Enterprises Inc.

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; produces original programming through Alta Loma Entertainment; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates a network of web sites including Playboy.com, a leading men's lifestyle and entertainment site.

Forward-looking Statement

Forward-looking statements in this report are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

Source: Players Network

CONTACT: Daniel Hall, Players Network, +1-702-895-8884; Matt Kalinowski,
Playboy Entertainment, +1-323-276-4214, mkalinowski@playboy.com

Web site: http://www.playersnetwork.com/

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