New Urban Online Community Launches With Sony Pictures Movie Promotion

New Urban Online Community Launches With Sony Pictures Movie Promotion

DENVER, July 13 /PRNewswire/ -- Sony Pictures Digital has reached a promotional deal with the web's first online urban community, GoUrban.net, allowing the studio to tap the growing urban Internet audience and create hype for its latest movies.

The first promotion is coordinated with the July 14 release of the new Wayans Brothers' comedy, "Little Man." In the movie, a childless husband is so eager to become a father that he mistakes a short, baby-faced fugitive thief for an abandoned toddler. He and his wife take the "baby" into their home while the thief's partner tries to help him recover a stolen diamond.

The current promotion is a sweepstakes offering web visitors the chance to win their own bling-bling with a $1,000 hip-hop jewelry shopping spree and a $500 gift certificate from GoUrban.net. The new online community is a comprehensive website that features urban apparel, music, electronics, a nationwide events calendar and an interactive social network.

Moviegoers interested in winning some "ice" of their own should register at http://www.gourban.net/contest. One grand prize winner will receive a $1,000 hip hop jewelry shopping spree from Iced Out Gear and a $500 gift certificate from GoUrban.net; three runners-up prize winners will receive a $100 jewelry shopping spree and a $100 gift certificate.

The company is planning other partnership promotions for other Sony Pictures films -- including this fall's basketball flick "Crossover."

The site aims to fill a void not filled by Amazon.com, Buy.com or Shopzilla.com; offer consumers an online community to find specialty products, events and people who embrace urban culture and lifestyle.

"After doing our research, we determined there is no centralized website that caters to the cultural and ethnic needs of those who embrace the urban culture, lifestyle, products and services," said Russell Bryant III, president of the Denver-based GoUrban.net.

Its primary market will be the 35 million African-Americans and those who have similar tastes and desire to purchase goods and services specific to their cultural and ethnic needs. The company's business model is structured as a fulfillment portal; as such GoUrban.net will promote various products and facilitate the transaction from vendor to consumer without the extravagant inventory and overhead costs of many other online retailers.

Source: GoUrban.net

CONTACT: For more information about the Sony Pictures promotion deal or
GoUrban.net: Alonza Robertson, +1-202-466-1933 or Alonza@westinrinehart.com,
for GoUrban.net

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