Majesco Debuts New Nintendo Game Boy(R) Advance Game Based on the Upcoming Strawberry Shortcake Feature Film, 'Sweet Dreams'

Majesco Debuts New Nintendo Game Boy(R) Advance Game Based on the Upcoming Strawberry Shortcake Feature Film, 'Sweet Dreams'

Video Game Includes Images and Scenarios From the CGI-Animated Movie

EDISON, N.J., July 6 /PRNewswire-FirstCall/ -- Majesco Entertainment Company (NASDAQ:COOL), an innovative provider of digital entertainment products and content, today announced that America's sweetest sweetheart, Strawberry Shortcake, will star in the brand new Game Boy(R) Advance adventure Strawberry Shortcake Sweet Dreams, based on the October premiere of the theatrical movie from DIC Entertainment, the brand licensor, and American Greetings, the Strawberry Shortcake brand creator.

"Generation after generation, the Strawberry Shortcake brand has continued its unprecedented growth to become one of the strongest franchises for today's young girls," said Ken Gold, vice president of Marketing, Majesco Entertainment. "Our new Strawberry Shortcake Sweet Dreams video game offers fans an original interactive experience that serves as a perfect complement to the film."

Developed by Gorilla Games, Strawberry Shortcake Sweet Dreams is based on scenes from the upcoming "Sweet Dreams" movie and incorporates actual images from the CGI-animated film. Strawberry Shortcake Sweet Dreams lets fans play as Strawberry Shortcake and her friends Raspberry Torte, Angel Cake, Ginger Snap and even Sleepbug. Flying, driving and adventure scenarios challenge the characters to work together to save Strawberryland and beat the Purple Pieman! As the game progresses, My Sweets mode also details each character's accomplishments and unlocks special pictures.

Strawberry Shortcake Sweet Dreams will be available in late September for a suggested retail price of $19.99. More information can be found online at http://www.majescoentertainment.com/.

About Majesco Entertainment Company

Headquartered in Edison, NJ, Majesco Entertainment Company (NASDAQ:COOL) is an innovative provider of digital entertainment products and content, with a focus on publishing videogames for leading portable systems such as the PSP(TM) (PlayStation(R) Portable) system, Nintendo DS(TM) and Game Boy(R) Advance. Current product line highlights include Age of Empires: The Age of Kings(R) for the Nintendo DS(TM), Guilty Gear Judgment for the PSP(TM) (PlayStation(R) Portable) system and JAWS(TM) Unleashed, as well as digital entertainment products like Frogger(R) TV Arcade. Majesco now offers Game Boy(R) Advance Video versions of the beloved DreamWorks Animation movies Shrek, Shrek 2 and Shark Tale. More information about Majesco can be found online at http://www.majescoentertainment.com/.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward- looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of the gaming platforms on which our products operate and our products; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

Source: Majesco Entertainment Company

CONTACT: Gloria Quinn of HighWater Group, +1-212-338-0077 x. 310,
gloria@highwatergroup.com

Web site: http://www.majescogames.com/

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