Intl. Launch of Sean 'Diddy' Combs #1 'Unforgivable' Fragrance - 2 Day Celebration in St. Tropez With Exclusive Party Footage Via Satellite

Intl. Launch of Sean 'Diddy' Combs #1 'Unforgivable' Fragrance - 2 Day Celebration in St. Tropez With Exclusive Party Footage Via Satellite

MONACO, July 31/PRNewswire/ --

WHAT: To celebrate the success of Sean Diddy Combs' "Unforgivable"
Fragrance in North America and the UK, Sean Diddy Combs will host
a private dinner party aboard his yacht in St. Tropez on
July 31st. The dinner, to be held on Diddy's private yacht, will
be an ultra-exclusive affair for 50 of the most "Unforgivable"
people in the world, personally selected by Diddy. Following
dinner, the 50 and their guests will depart the yacht for an
after-affair at VIPs. To recuperate after a long-night of
partying, the next day Diddy will host his infamous White Party,
this year being held at Nikki Beach in St. Tropez.

Launched in North America in February of 2006, the fragrance
reached number one status in record breaking time. That success
was mirrored in the UK where it launched at Selfridges in June
2006 and enjoyed one of the biggest launches in the store's
history. The fragrance and the future of the brand continue to
look promising with its upcoming international launch in the
Spring 2007. The scent exudes the energy, sexiness and elegance
of Sean Combs.

Available at department and specialty stores across America and
Canada, suggested retail price is US$55.00 USD for 2.5 OZ and
US$75.00 USD for 4.2 OZ. In the UK "Unforgivable" is available at
Selfridges with a suggested retail price of 35 pounds for 75 ML
and 45 pounds for 125 ML.

WHO: Expected Attendees: Pamela Anderson, David and Victoria Beckham,
Penelope Cruz, Lenny Kravitz, Jamie Sigler, Sharon Stone, Uma
Thurman, Ivana Trump, Donatella Versace, John Demsey (President
Sean John Fragrances), Emma Heming, Brent Bolthouse and more.

B-ROLL: Red carpet soundbites, yacht party footage, exclusive video from
the White Party, soundbites with Diddy and John Demsey, fragrance
ad, footage from U.S. product launch and beauty shots.

EUROPE SATELLITE INFORMATION

Wednesday, August 2nd, 2006
2:30 AM - 3:00 AM, London Local (1:30 AM - 2:00 AM, GMT)

Satellite: NSS7 (New Skies 7)
Transponder: H8m/Ch 3
Orbital Slot: 338 EL
Downlink Frequency: 11666.5 H
FEC: 3/4
Symbol Rate: 5.632
Color: Pal
Trouble #: + 331-44614680

Source: MAC Cosmetics

Robin Applebaum of Dogmatic, +1-646-336-7977, robin@dogmatic.com, for MAC Cosmetics /NOTE TO EDITORS: For more info or to request a hardcopy tape, please contact: Robin Applebaum @ Dogmatic

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Profile: intent