Garcia Research Tests Its 400th Hispanic Television Ad

Garcia Research Tests Its 400th Hispanic Television Ad

BURBANK, Calif., July 17 /PRNewswire/ -- Garcia Research is proud to announce that it has recently fielded its 400th Spanish language commercial copy-test through its ASI ES copy-testing method. ASI ES is an equal joint-venture with Ipsos-ASI currently in its ninth year of operation.

"Reaching the 400 mark is significant because it gives our normative database greater predictive ability in determining which ads truly exceed average performance levels," said Roy Eduardo Kokoyachuk, Executive Vice President at Garcia Research. "Hispanics are generally overly positive in their answers to research questions so it's important to have established norms to discern between ads that were reported as liked and those that broke through and truly connected with their audience," said Mr. Kokoyachuk. The ASI ES copy-testing method currently has established norms in most consumer goods categories as well as extensive test data in other areas such as financial services and healthcare.

Through Garcia Research's partnership with Ipsos-ASI they are able to provide world class customer service and data-analysis along with close-to-the-ground Hispanic expertise. Study participants are drawn via RDD and Hispanic Surname phone recruiting from 54 markets across the U.S. and mirror the Census numbers for the Hispanic population's distribution across the country.

Garcia Research Associates, Inc., now in its 16th year of operation, is a Hispanic owned and operated firm that specializes in researching the expanding Hispanic community. The firm has extensive experience in qualitative and quantitative research and has its own in-house data collection service, CATI programming and data processing, as well as in-house qualitative recruiting. They've recently leveraged their Hispanic market knowledge to launch El Pulso Latino, a political polling and public policy research division.

For further information, please contact Roy Eduardo Kokoyachuk at 818 566 7722 x102 or visit www.garciaresearch.com.

Source: Garcia Research

CONTACT: Roy Eduardo Kokoyachuk, Executive Vice President of Garcia
Research, +1-818-566-7722, ext. 102

Web site: http://www.garciaresearch.com/

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